Nivea's Co-Creation Process: the Case of the Invisible for Black & White Deodorant
Social Brand Value
Crowdsourcing and Innovation Contests
How to be successful in Co-Creation Research
Mit Co-Creation zur erfolgreichen Deo-Innovation: Nivea Invisible for Black & White Case Study
Consumer Co-Creation at Nivea
Innovation Communities - Neue Spielregeln des Ideenmanagements
Getting Closer to the Consumer – How Nivea Co-Creates New Products
