Measuring the ROI of Social Media Marketing
Engaging E-commerce: Driving Customer Loyalty with Gamification
Can business win with Gamification?
Emotional and Motivational Issues in the UK Health and Fitness Industry
Motivation
How to Drive Marketing Innovation
Why UK consumer banking needs to focus on meaningful engagement
Don't just transact, interact with Bank Buddy
The Ugly Truth About Travel Loyalty Schemes
Marketing & the evolution of collaboration