Pengaruh Penggunaan Daya Tarik Emosional Dan Rasional Secara Bersamaan Dalam Iklan Cetak TERHADAP CITRA MEREK PADA REMAJA AKHIR PEREMPUAN
Cognitive, Affective, And Attribute Bases of the Satisfaction Response
The effect of purchasing situation and conformity behavior on young students’ impulse buying
Consumption-Based Emotional Responses Related to Satisfaction
Peer Group Factors and the Purchase Decisions of Mobile Telephone Sets Among Youths in Nigeria