Content Strategy for Omnichannel by Rebecca Schneider and Kevin P Nichols 2013 CSA Keynote
The Next Generation of Content Strategy: Omnichannel, Perfomance-Driven Content, Content Marketing by Kevin Nichols
Positioning Content for Success, A Metrics Driven Strategy
Successful content with a metrics driven approach
Cs worshop presentation_discovery_knfinal
Content Strategy for the Customer Journey: Personalization Done Right Confab Minneapolis 2013