What consumers really want: Authenticity
[IEEE 2014 15th IEEE/ACIS International Conference on Software Engineering, Artificial Intelligence, Networking and Parallel/Distributed Computing (SNPD) - Las Vegas, NV, USA (2014.6.30-2014.7.2)]
[IEEE 2013 14th ACIS International Conference on Software Engineering, Artificial Intelligence, Networking and Parallel/Distributed Computing (SNPD) - Honolulu, HI, USA (2013.07.1-2013.07.3)]