From product brands to concept brands the evolution of brand management

When we become victims of our own constraints

Does market information, marketing and consumer research have a role in business?

What challenger brands are, how they work and how to become one. Illustrated though many global examples of challenger brands.

How to use what makes your country unique to create competitive advantage

The paradoxes of product innovation

A view on brand portfolio management, innovation, profitability and corporate culture

Impactoftechnologystrategiccommunication

How social media are changing brands

Social media: new marketing tools –

A View On Brand Portfolio Management, Innovation, Profitability And Corporate Culture.

Creating meaning in the way we satisfy consumer needs and engage with them

A "mathematical" diagnostic tool for how to create and manage brand wealth

The Old Spice Television & Social Media Campaign

Concept-Brands

Can Innovation Create A Global Position For South Africa

Differentiate or die

Marketing In Africa

Brand Authenticity Fundamental To Sustain A Brand Edited Louise

Business Model Innovation