Make social media a capability not a campaign:
Enhance business value thru word of mouth
Social Media Strategy: External
Digital Experiences That Create Brand Advocates
Embrace social media to accelerate innovation in your organization:
Aligning customer expectations to business outcomes
Five Principles for Storytelling in a Multi-Screening World
Digital Experiences That Create Brand Advocates Slideshare
What Ad Agencies want for Location Enhanced Advertising
Customers are Checked in now what
Customer Lifecycle Management
Move beyond social media metrics
Turning Emotions Into Engagement
Trade_perspectives