Measuring what Matters
It's the Person, Not the Device!
The Ultimate Bare-Knuckle Boxing Match: Attribution vs. Measurement
The Customer is Still Always Right
Conversant - Cross-Device Manifesto
CJ Affiliate 2014 Holiday Analysis
Conversant Retail Marketing Insights - The Current State of Retail and the Future of Personalization
Conversant What's Driving Digital Marketing in 2014
How the Media Buying Process Really Works