Psychographics
T25: Persuasive Communications: Elaboration Likelihood Model
T21 - Heiders Balance Theory
T14 - Henry Assael Buying Behavior
T23 - Theory of Planned Behaviour
Final Blackberry
Comm 2071 Presentation v1.4
T11. Marketplace model
T2_The Media Audience - Social Theory
T8: New Media
T6: The Exposure Model - Exposure Factors