Selling e-campaign behaviours like e-commerce products

Social Psychology of Social Media

Strategy and metrics for Online campaigns

Digital Persuasion Equation - science online influence

A social marketing website you can trust

The Psychology of Mass-Interpersonal Behavioural Change Websites: a meta-analysis

Basic Efficiency Resource: A framework for measuring the relative performance of multi-unit programs

The psychology of feedback - Inspiration for ass-kicking wearables

Communication-Based Influence Components Model

Psychology emotional design and IA

Psychological architectures of health behaviour change websites