Achieving Breakthrough in Patient Satisfaction, Role of the RN Manager
Marketing Oncology: Service Line Strategies
Managing Your Brand's Health
Engaging Physicians & Customers in the Experience
Case Study of Patient Experience Design & Marketing Management: Baystate Breast & Wellness Center
Baystate Health marketing at Harvard University
Engaging your patients & community in healthcare reform efforts
American Marketing Association, Executive Summit
The Clinician's Role in Developing a Patient Experience Strategy
Measuring Physician Relations ROI; Tools & Techniques
Leading the Customer Experience Revolution: Baystate Health, Cleveland Clinic and Boston Children's Hospital
Think Your Patients Are Loyal? Think Again. It Takes Work!
Build Physician Relationships that Drive Business Results; Part 2