Real time bid optimization with smooth budget delivery in online advertising

normalized online learning

階層ベイズによるワンToワンマーケティング入門

logistic regression in rare events data

Fingind the right consumer - optimizing for conversion in display advertising campagns

Real time bidding algorithms for performance-based display ad allocation

Estimating conversion rate in display advertising from past performance data

Towards a robust modeling of temporal interest change patterns for behavioral targeting

Joint optimization of bid and budget allocation in sponsored search

finite time analysis of the multiarmed bandit problem