Yunya, Liu

Yun-Ya Liu

Profile

Highly organized and efficient person graduated from MA Fashion

Management & Marketing, several years’ in-house experience in

fashion retail (Taiwan) and womenswear designer brand (UK).

Experienced in creating marketing plans, campaigns, budget

management, seasonal promotions, customer service and sales.

Currently seeking a role with a busy and professional team.

RELEVANT EXPERIENCE

Lulu Liu

Luxury Womenswear

London, UK 2015

Marketing & PR Intern

Prepping fashion show for AW15

London Fashion Week:

1. Developing content for Chinese social media 2. Assisting with the team to prepare goodie bags 3. Sorting our the images of new collection for the show and the style board 4. Carrying out press release affair with Taiwanese celebrity 5. Official website management for update new collection 6. Email fashion week invitations to international buyers 7. Supporting the design team for garments and samples modification

1 Dunedin Road, Leyton,

London, E10 5PE

07492 726078

lovelydorise@gmail.com

uk.linkedin.com/in/doriseliu/en

www.facebook.com/dorise.liu

twitter.com/DoriseLiu

SOGO

Fashion Department

Store

Taiwan 2007 ~ 2013 (Full-time)

Project & Event Specialist

Team Leader, manage a team of 5 for:

1.Developing and managing the marketing proposal 2. Planning and conducting store campaigns 3. Marketing communications through printed & digital materials 4. Propose the co-brand card project 5. Developing the strategic alliance project 6. Monitoring and reporting monthly marketing expenditure 7. Executing the press conference 8. Face to face customer service

iPSA

Beauty & Skin Care

Taiwan 2014 ~ 2014 (part-time)

Sales Assistant

Responsible for providing a positive

customer experience and driving

sales. 1. Supporting the store team to increase revenue and profit targets. 2. Providing a friendly and helpful service to customers. 3. Maintaining high standards of presentation and cleanliness across the store. 4. Demonstrating good product knowledge to customers on key promotions and offers. 5. Approaching customers that may require assistance if you are on the shop floor. 6. Carrying out stock replenishment. 7. Ensuring all areas of the store remain tidy at all times.

Yunya, Liu

EDUCATION

University for

the Creative

Arts

Fashion

Epsom, UK

2014 ~ 2015

Fashion Management & Marketing

MASTER’S DEGREE Research in: Social Media, Project proposal, Brand identification and purchase motivation, High street brands, Luxury brands.

Chinese Culture

University,

French

Taipei, Taiwan

2001 ~ 2005

France Language and Literature

BACHELOR OF ARTS

Languages SKILLS

HELLO 你好