You’ve got email! Create emails that IT buyers click, open… and love!

Today’s marketing maven, Magan Le!

#SpicySmarts

Your guide to the inbox gold …and out of the junk folder

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The guts of an email What’s connected to what

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The guts of an email What’s connected to what

Subject Line Straight to the point. No deception.

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The guts of an email What’s connected to what

From Line Name(s) users will recognize

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The guts of an email What’s connected to what Copy

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The guts of an email What’s connected to what Imagery

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The guts of an email What’s connected to what

Bottom Copy Small detail – important touch

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The guts of an email What’s connected to what

Mailing Address Adds trust and credibility

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The guts of an email What’s connected to what

Unsubscribe Link Clear and easy to find

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Email lay of the land

#SpicySmarts

Email lay of the land

#SpicySmarts

                                       

                                       

    TEXT           IMAGERY      

    70%  min           30%  max      

                                       

                                       

                                       

                                       

                                       

                                       

                                       

                                       

    TEXT           IMAGERY      

    70%  min           30%  max      

                                       

                                       

                                       

                                       

                                       

                                       

Email lay of the land

#SpicySmarts

                                       

                                       

    TEXT           IMAGERY      

    70%  min           30%  max      

                                       

                                       

                                       

                                       

                                       

                                       

Email lay of the land

#SpicySmarts

Email lay of the land

                                       

                                       

    TEXT           IMAGERY      

    70%  min           30%  max      

                                       

                                       

                                       

                                       

                                       

                                       

#SpicySmarts

What’s new Copy Cat! (whoa, whoa, whoa, whoooooaa)

#SpicySmarts

Email Example #1 Zoho ManageEngine

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Email Example #1 Zoho ManageEngine

9x more clicks than average

5x more clicks

than average

#SpicySmarts

Email Example #2 Citrix GoToAssist

3x

more clicks than average

#SpicySmarts

Email Example #2 Citrix GoToAssist

3x

more clicks than average

#SpicySmarts

SURVEY SAYS!

#SpicySmarts

Which subject line made a splash!?

It’s here… the 12 days of PIXMA! A.

It’s a printer a day give-a-way! B.

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Which subject line made a splash!?

It’s here… the 12 days of PIXMA! A.

It’s a printer a day give-a-way! B.

#SpicySmarts

Which email was inbox gold?

A. B.

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Which email was inbox gold?

A. B.

#SpicySmarts

51% more clicks

than A

Behavioral targeting based on your users’ actions/inactions

Nurturing the IT buyer Email through purchasing process

Email retargeting based on opens and/or clicks

Profile targeting based on the info they’ve given you

#SpicySmarts

Nurturing the IT buyer Email through purchasing process

#SpicySmarts

Nurturing the IT buyer Email through purchasing process

6x Open rate

7x CTR

#SpicySmarts

Feedback on YOUR email

#SpicySmarts

Jay Martin

Give it up for this fearless tech marketer!

You’ve got email! Create emails that IT buyers click, open… and love!