YouTube, social media, and academic libraries: building a digital collection

Allan ChoIrving K. Barber Learning CentreUniversity of British Columbia Library

Acquisitions Institute at Timberline Lodge (May 16-19, 2015)

Outline

1.. YouTube as social media 2. Evolution of “Media”

Collections

3. Social Media as a digital collection

Social Media at UBC Library

• Social Media Audits in 2013 and 2014

• Unit-level accounts provide statistics for Twitter and Facebook accounts for quarterly reports

Definition of Webcast

● Interconnected set of objects that typically include an audio stream, moving images (i.e. video) and presentation.

● Differ from other videocentric informational objects because of their limited visual components, typically consisting of a "talking head" and slides

“Pre-social” webcasting in 2003

• CONTENTdm

• Digital Collection Management Software

• Good, but not optimal for streaming video use

Webcasting in 2015

Four core types of entities in digital library: 1. Objects (digital materials, i.e. presentations from guest speakers) 2. Collections (organized group of Objects) 3. Metadata (information on Objects and Collections) 4. Initiatives (projects to create and manage Collections)

Assessment and Data, IKBLC

YouTube has been

selected as the platform

for UBC’s digital

collection due to:

– Benefits in accessibility

– Statistics

Teaching & Learning using Crowdsourcing

• Transcription, annotation, captioning, production and indexing of webcast videos on YouTube platform

• UBC students from Chinese 411 (Modern Chinese Literature)

• Creation of the Daxue web portal (daxue.ubc.ca)

• e.g. TED talks

Video Transcription - YouTube

Translating project of English language webcasts into different languages for educational purposes, this project offers a language literacy learning hub for online students

Streaming Collections as “Social Media?”

• Up until the 1980s, most academic libraries did not have collection development policies for its video collections

• Up until the 1980s, most academic libraries had no collection development policies for its video collections

• What about social media?

Social Media in Flexible Learning

• Collections for emerging fields of study

• Online learning is ubiquitous

• Places the learner, in primary control.

Challenges

1. Metadata

● Complete reworking of the way

digital cataloguing takes place

● From taxonomy to folksonomy

(system of classification derived

from categorizing, tagging and

annotation by groups)

2. Copyright

References

• Cho, Allan. "YouTube and academic libraries: building a digital collection." Journal of Electronic Resources Librarianship 25.1 (2013): 39-50.

• Dufour, Christine, Joan C. Bartlett, and Elaine G. Toms. "Understanding how webcasts are used as sources of information." Journal of the American Society for Information Science and Technology 62.2 (2011): 343-362.

• Little, Geoffrey. "The revolution will be streamed online: academic libraries and video." The Journal of Academic Librarianship 37.1 (2011): 70-72.

• Young, Jeffrey R. "College 2.0: A Self-Appointed Teacher Runs a One-Man 'Academy‘ on YouTube." The Chronicle of Higher Education (2010).

Stacy V. Sieck

Taylor & Francis Group

Library Communications Manager, Americas Region

stacy.sieck@taylorandfrancis.com

Allan Cho

Irving K. Barber Learning Centre, University of British Columbia Library

Community Engagement Librarian

allan.cho@ubc.ca

Zoe Pettway Unno, Ph.D., MLIS

Pollak Library, California State University

Science Librarian

zpettwayunno@exchange.fullerton.edu

Questions?

The Acquisitions Institute at Timberline Lodge • May 17, 2015