Social Media Marketing:You’re Doing It Right!

YouTube & Email Marketingto promote your brand

www.feather-stone.com

Today, you will learn:

• Why video is a POWERful marketing tool• Best practices for YouTube• What email marketing is and why you should use it• How you can use it to deliver your message

What is YouTube?

• Video Sharing• #2 Search Engine• 100+ Million Videos Watched Daily

Best Practices

Objective

Audience

Content

Make It Social

Share

Solicit Feedback

Call to Action

Be Yourself

Make it Useful

YouTube Channel

How To Upload

Record

Upload

Edit

Thumbnail

Settings

Annotations

Tags

YouTube Resources

• 15 Nifty YouTube Tips & Tricks• YouTube Playbook • Camtasia

What is Email Marketing?

Using an accumulated list of email addresses to broadcast a messageen masse.

• Highly targeted• Measurable• Cost effective• Measurable

(individual)

What Applications Are Available• Constant Contact• iContact• Aweber

• Compare pricing• Compare features• Does it do more than email?• Will you use it for more than just email?• How’s their tech support? • Do they offer training?

Best Practices

• What is your objective?• Who is your target

audience?• What content will you

use?• How will you measure?

K I S S

The Road to Success

Simple Subject Lines

Personalize

Don’t Oversell

Design for Preview

Panes

Get to the Point

Social Media Strategy Conclusion

PersistentActionVictory

Thank you…

Come up and see me some time…June 1, 2012 - 9:30am-4:00pm

Middleburg Heights, OhioASTA Mid-America Chapter

Passport to Profit: Social Media Marketing for the Travel Industry

November 13, 2012Akron, Ohio

SMEI Akron ChapterSocial Media Marketing: You’re Doing it Right

July 11, 2012 Twinsburg, Ohio

S.S.A.M.A. of Summit CountyLinkedIn for Sales Professionals

September - November 2012 Cuyahoga County Public Libraries

19 dates coming to a branch near you!

www.feather-stone.comfor more details

October 23 & 30, 2012 Lakewood Library

Social Media Two Part Series

Where To Find Me…• www.feather-stone.com• kelly@feather-stone.com• facebook.com/featherandstone• linkedin.com/in/kellyherronpavlovic• twitter.com/featherandstone

@featherandstone@pavpower

• pinterest.com/kellypavlovic• slideshare.net/kellypavlovic