YouTube BasicsFor Small Businesses

Jason UrgoFounder and CEO Social Blade

YouTuber since 2007

Agenda

• Do you need YouTube?• Creating and Optimizing• Analyzing• Where to go next

Types of Business Videos: General

• Landing Page Teaser• Product Demo• Show New Features• Answer Complex FAQs

Types of Business Videos: Community• Videos Answering Social Media Questions• Encourage Users to make UGC• User Reviews• Ask For Feedback & Incorporate it• Live Event

Equipment

• Doesn’t Have To Be Fancy• Good, Consistent Audio• Non-Shaky Video (tripod)• Registered Software For Screen Cap• Carefully Edited (Should Look Professional)• If Music Used, Use Royalty Free Or Get A License

Optimizing

• Titles• Consider one for live, one for long term

• Tags• Target Specifics

• Descriptions• Links

Optimizing

• Thumbnails• Faces• Be aware of elements on top of video

• Closed Captions• Help rank in search• Google can auto-translate

Playlists

• Organize Different Types Of Content• Linking To Video In A Playlist• More of your videos get watched• Your next video gets played instead of random

Annotations & Cards

• Can link to more of your videos• Validate your company domain & can link off site• Cards work on mobile• Annotations customizable but

don’t get annoying• Annotations great for End Slates

Analytics

• Audience Retention – Improve Your Content

Analytics

• Playback Locations & Traffic Sources

Analytics

• Demographics – KnowYour Audience

Analytics

• Real Time – Know QuicklyIf Things Are Working

Community

• Keep On Top Of Comments• Listen To Your Community• Consistency

Advertising

• “Top YouTube creators were found to be more popular than mainstream celebrities among U.S. teenagers” -Variety

• Traditional Advertising: Pre-rolls• Brand Deals w/ Creators

Live

• Great Way To Interact With Your Users In Real Time• May Not Be Appropriate For Everyone• Be Ready For Technical Failures, They Always Happen• Hangouts On Air Easy To Use• Don't Go Too Long. Keep Conversation Going

Parting Tips

• Know when its right to make a video and when its not• It takes a lot of time to make and keep up a good YouTube channel• YouTube’s always changing, what is optimal today may not be

tomorrow

Thank Youand Good Luck!

Jason Urgo

Twitter: @Urgo

YouTube.com/Urgo

urgo@socialblade.com

Social Blade

Twitter: @SocialBlade

YouTube.com/SocialBlade

SocialBlade.com