February 2013 Google Confidential and Proprietary

Youtube and Google+ For EngineersBrett St Clair

Head of New Products SSA (Youtube, G+, Mobile and Display)

CONTROLLED MEASURABLE TRANSPARENT

IT’S EVERYTHING YOU LOVE ABOUT DIGITAL

YouTube Confidential and Proprietary

Source: Google YouTube Internal. Period: 2013.

19%Audience under 24

YouTube South Africa in numbers

Generation

7.5M Hours watch time p/m

Mobile + Tablet traffic30%

4.1M+ Unique visitors p/m

90M Available views p/m

TV Everywhere, an OPEN platform

Users have a choice of anything

Example of great creative execution..

February 2013 Google Confidential and Proprietary

Google Confidential and Proprietary Google Confidential and Proprietary

Views and Popularity

Discovery

Demographics

Audience Attention/”Hot Spots”

Community Engagement

February 2013 Google Confidential and Proprietary

Youtube – What can I do with the APIs

February 2013 Google Confidential and Proprietary

Why use Youtube for your Media player

Google Confidential and Proprietary Google Confidential and Proprietary Google Confidential and Proprietary

Google+ makes your entire Google experience better

Search Gmail Chrome YouTube Maps Play

+Recommendations+Sharing+Relationships+People

Google Confidential and Proprietary Google Confidential and Proprietary Google Confidential and Proprietary

500,000,000+ HAVE ENHANCED THEIR ENTIRE GOOGLE EXPERIENCE

http://www.youtube.com/watch?v=QgR6Y5nrTdQ

Google Confidential and Proprietary Google Confidential and Proprietary

Yuppiechef.com grows a community of food lovers and sells more kitchen toolsGoal

• Build brand awareness

• Increase customer engagement and remain top of mind

• Acquire new customers through endorsements

Application

• Frequently shared rich content

• Used Circles & Communities to tailor specific content to the right audience

• Feature Google+ badge on homepage

• Enabled social extensions on AdWords campaigns

Results

• 46% CTR uplift in AdWords due to social extensions

• More than 400,000 followers

• 32% uplift in Conversion Rate

Google Confidential and Proprietary Google Confidential and Proprietary Google Confidential and Proprietary

Google Confidential and Proprietary Google Confidential and Proprietary Google Confidential and Proprietary

February 2013 Google Confidential and Proprietary

Google + What can I do with the APIs

“The Google+ Hangout enabled us to deliver the high tough custom-fit service our clients experience in store and at counter

-Liz Wright Group Digital & e-Com Manager, Clinique

Toyota Collaborator revolutionizes the test drive with social car shopping before even entering the dealership

“The Google+ Hangout enabled us to deliver the high tough custom-fit service our clients experience in store and at counter

-Liz Wright Group Digital & e-Com Manager, Clinique

Google Confidential and Proprietary Google Confidential and Proprietary Google Confidential and Proprietary

Soundation

Drive app installs, and personalize experiences using Google Sign-in

Customize your app

Grow your audience whenusers pull friends to your app

Provide fast and trustedsign-in

Drive Android App installs 40% acceptance rate for OTA

February 2013 Google Confidential and Proprietary

All forms of analytics are important

February 2013 Google Confidential and Proprietary

February 2013 Google Confidential and Proprietary

Thank youwww.google.com/+brettstclairhttp://www.youtube.com/user/Google