YOUBREAK IT

http://www.flickr.com/photos/kaptainkobold/

YOUBOUGHT ITTHE NEXT TEN YEARS ONLINE

http://www.flickr.com/photos/kaptainkobold/

2001-

“ajax”

“blog”

2006

2006

2007-2010

http://www.flickr.com/photos/mag3737/

“STUPIDFUCKINGIDEA”

http://www.flickr.com/photos/caribb/

http://www.flickr.com/photos/expressmonorail/

THE FUTURE

http://www.flickr.com/photos/cdm/

Predicting the future is easy

http://www.flickr.com/photos/cdm/

Getting it right is harder

http://www.flickr.com/photos/mag3737/

JOBSECURITY

http://www.flickr.com/photos/bernatcg/

SQUEEZE

http://www.flickr.com/photos/28634332@N05/

1

http://www.flickr.com/photos/wunderkanone/

2

http://www.flickr.com/photos/helga/

3

http://www.flickr.com/photos/another_point_in_time/

http://www.flickr.com/photos/niemster/

JOURNALISM

http://www.flickr.com/photos/juanedc/

JOURNALISM

http://www.flickr.com/photos/biatch0/

JOURNALISM

http://www.flickr.com/photos/skippy/

RETAIL

http://www.flickr.com/photos/danisarda/

TRAVEL

http://www.flickr.com/photos/pfala/

FINANCE

GOVERNMENThttp://www.flickr.com/photos/thomashawk/

GOVERNMENT

http://www.flickr.com/photos/drumzo/

GOVERNMENT

http://www.flickr.com/photos/piterart/

http://www.flickr.com/photos/42931449@N07/

WIN THEFUTURE

BUSINESSES THRIVE ON THE NETWORKWHEN THEY ADAPT TO THE NETWORK

The original network

http://www.flickr.com/photos/zrfraileyphotography/

Moving goods

HIERARCHIESBECAME

NECESSARY TOMANAGE SCALE

A new kind of network

http://www.flickr.com/photos/amattox/

Inverted economics

http://www.flickr.com/photos/aldoaldoz/

Server crashes aren t train crashes

Linking creates new value chains

http://www.flickr.com/photos/xerones/

http://www.flickr.com/photos/mikebaird/

The good stu is all outside

http://www.flickr.com/photos/claudio_ar/

From this

http://www.flickr.com/photos/libraryman/

To this

When it works, it works

http://www.flickr.com/photos/bachmont/

WAYSORGANIZATIONSARE CHANGING

FROMCONTROLTO

CONNECTIONhttp://www.flickr.com/photos/lwr/

http://www.flickr.com/photos/generated/

YOU RE JUSTONE NODE

Home sweet home

Customers lead the conversation

Nothing but nodes

Nothing but nodes

Change happens faster than organizations can

“They walk fast and they walk adroitly.They give and they take, at onceaggressive and accommodating. Withthe subtlest of motions they signaltheir intention to one another.”

William Whyte, City (1969)

We can handle it

http://www.flickr.com/photos/oskay/

Iteration iteration iteration

FROMPROCESSTOFLOW

http://www.flickr.com/photos/lwr/

Less hierarchy

More improvisation

Agile development process

http://www.flickr.com/photos/lizandcormac/

http://www.slideshare.net/leisa/

Waterfall to washing machine

FROMDOCUMENTATION

TOCOLLABORATION

http://www.flickr.com/photos/lwr/

http://www.flickr.com/photos/emagic/

http://www.flickr.com/photos/brylyn/

FROMPREVENTION

TORECOVERY

http://www.flickr.com/photos/lwr/

http://www.flickr.com/photos/alexnormand/

Fear of competition

Nowhere to hide

We re very sorry

Pixar is a community in the true sense of theword. We think that lasting relationships matter,and we share some basic beliefs: Talent is rare.Management s job is not to prevent risk butto build the capability to recover whenfailures occur. It must be safe to tell the truth.-Ed Catmull, President, Pixar (Harvard Business Review)

FROMWALLSTO

WINDOWShttp://www.flickr.com/photos/lwr/

Secrecy is obsolete

http://www.flickr.com/photos/ev0luti0nary/

Intersecting interests

http://www.flickr.com/photos/44442915@N00/

Edges everywhere

Edges everywhere

Edges everywhereEdges everywhere

Edges everywhere

FROMOWNERSHIP

TOSTEWARDSHIP

http://www.flickr.com/photos/lwr/

When we try to pick outanything by itself, we find ithitched to everything else inthe universe.- John Muir

ABOUTWEEK 3

I REALIZED IWASN T

IN CHARGEANYMORE.

- TED RHEINGOLDCEO, DOGSTER

Aligning the grains

http://www.flickr.com/photos/question_everything/

“Don t be evil.”

http://www.flickr.com/photos/phunk/http://www.flickr.com/photos/sigalakos/

ONELASTTHING

http://www.flickr.com/photos/billselak/

http://www.flickr.com/photos/gsfc/

Think big. Think bigger. Think biggest.

lane@monstro.comhttp://monstro.com/@monstrohttp://slideshare.net/monstrohttp://ask.sprouter.com/lanebecker

lane@monstro.comhttp://monstro.com/@monstrohttp://slideshare.net/monstrohttp://ask.sprouter.com/lanebecker