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Yoast SEO for WordPress

Presented by:

Scott Hendison

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Scott Hendison

• Started selling software online in 1997.

• Went to my first Pubcon in 2004.

• Started Using WordPress in 2005.

• Used SEO Title Tags, then All in One SEO / Headspace

• Week 1 adopter of Yoast SEO

• Nothing else I‘ve found seems as thorough & complete

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Defaults Are Terrible

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General

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Titles and Metas

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Titles and Metas

• This is the meat of the plugin

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Titles and Metas

• This is the meat of the plugin

• Set global preferences

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Titles and Metas

• This is the meat of the plugin

• Set global preferences

• Not bad out of the box

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Titles and Metas

• This is the meat of the plugin

• Set global preferences

• Not bad out of the box

• I prefer changes & additional variables

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Titles and Metas

• This is the meat of the plugin

• Set global preferences

• Not bad out of the box

• I prefer changes & additional variables

• Different sites have different needs

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Titles and Metas

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Titles and Metas

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Titles and Metas

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• Define sectional page characteristics

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• Define sectional page characteristics • Different criteria / different sections

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• Define sectional page characteristics • Different criteria / different sections• Mix and Match - Be creative

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• Define sectional page characteristics • Different criteria / different sections• Mix and Match - Be creative• No definitive ‘right‘ or ‘wrong‘

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• Define sectional page characteristics • Different criteria / different sections• Mix and Match - Be creative• No definitive ‘right‘ or ‘wrong‘• The goal is to be 100% unique sitewide

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• Use ‘noindex, follow‘ for pages you don‘t want to be indexed, but still want to get the benefit of any inbound links.

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• Enter variables for every different type of content. (Varies by site)

• Use ‘noindex, follow‘ for pages you don‘t want to be indexed, but still want to get the benefit of any inbound links.

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Titles and Metas

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Titles and Metas

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Titles and Metas

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Titles and Metas

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Titles and Metas

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Titles and Metas

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Titles and Metas

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Titles and Metas

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Titles and Metas

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Titles and Metas

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Titles and Metas

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• Taxonomies are for sectional structure

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• Taxonomies are for sectional structure

• Categories, tags, etc.

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• Taxonomies are for sectional structure

• Categories, tags, etc.

• Use %%page%% to uniquify

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• Taxonomies are for sectional structure

• Categories, tags, etc.

• Use %%page%% to uniquify

• Fill out all sections completely

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• Taxonomies are for sectional structure

• Categories, tags, etc.

• Use %%page%% to uniquify

• Fill out all sections completely

• Use noindex, follow where applicable

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• Taxonomies are for sectional structure

• Categories, tags, etc.

• Use %%page%% to uniquify

• Fill out all sections completely

• Use noindex, follow where applicable

• There‘s no absolute right or wrong

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Social

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Social

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Social

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Social

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Social

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Social

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Social

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Social

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Social

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Social

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Social

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Social

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Social

Google.com/mybusiness- Log in to your business- Select Google+ Page

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XML Sitemap

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• Oddly named sitemap_index.xml

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• Oddly named sitemap_index.xml

• Creates multiple xml sitemaps

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• Oddly named sitemap_index.xml

• Creates multiple xml sitemaps

• Delete your old sitemap.xml file !

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• Oddly named sitemap_index.xml

• Creates multiple xml sitemaps

• Delete your old sitemap.xml file !

• Submit sitemap_index.xml to GWMT

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• Oddly named sitemap_index.xml

• Creates multiple xml sitemaps

• Delete your old sitemap.xml file !

• Submit sitemap_index.xml to GWMT

• Enable author map (unless single author)

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• Oddly named sitemap_index.xml

• Creates multiple xml sitemaps

• Delete your old sitemap.xml file !

• Submit sitemap_index.xml to GWMT

• Enable author map (unless single author)

• No need to submit the others

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• No more easy page level removal• Must use the post ID• For PPC landing pages• Sales funnel pages• For “Thank You” pages after forms• For any page you don’t want found in search

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Advanced

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Advanced

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Advanced

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• Breadcrumbs are good for users

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• Breadcrumbs are good for users

• Breadcrumbs are good for crawlers

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• Breadcrumbs are good for users

• Breadcrumbs are good for crawlers

• They usually go above the content

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• Breadcrumbs are good for users

• Breadcrumbs are good for crawlers

• They usually go above the content

• Often won‘t work w/o a theme edit

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• Breadcrumbs are good for users

• Breadcrumbs are good for crawlers

• They usually go above the content

• Often won‘t work w/o a theme edit

• Default settings are usually fine

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• Breadcrumbs are good for users

• Breadcrumbs are good for crawlers

• They usually go above the content

• Often won‘t work w/o a theme edit

• Default settings are usually fine

• LOOK to ensure they make sense

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Advanced

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Advanced

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• Permalinks are still set normally

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• Permalinks are still set normally

• Plugin supplements WP settings

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• Permalinks are still set normally

• Plugin supplements WP settings

• Most sites best served by %postname%

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• Permalinks are still set normally

• Plugin supplements WP settings

• Most sites best served by %postname%

• News sites need dates for Google news

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• Permalinks are still set normally

• Plugin supplements WP settings

• Most sites best served by %postname%

• News sites need dates for Google news

• Don‘t choose to redirect ugly URLs

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• RSD = Really Simple Discovery

• Windows Live Writer

• Shortlinks for posts are pointless

• Hide RSS only if you have no blog

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Advanced

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Advanced

Perhaps you don‘t want backlinks from

the types of sites where this would appear?

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Tools

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This is where you have to create redirects now

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Warning: The export includes:

• All social links

• All blocked sitemap pages

• No taxonomy by default

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Search Console

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Search Console

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Search Console

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Search Console

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Extensions

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Yoast Premium Has a Redirect Mgr.

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Training Videos

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Granular “On Page“ SEO

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• Scroll beneath any content

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• Scroll beneath any content

• Four tabs of info and tools

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• Scroll beneath any content

• Four tabs of info and tools

• Can‘t see it? Check your screen options

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• Scroll beneath any content

• Four tabs of info and tools

• Can‘t see it? Check your screen options

• Page Analysis requires a ‘focus keyword‘

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• Scroll beneath any content

• Four tabs of info and tools

• Can‘t see it? Check your screen options

• Page Analysis requires a ‘focus keyword‘

• Use it to improve the on page SEO, & more.

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Below All Content

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Type in a Focus KW and Save

Type a “focus keyword” and press ENTER

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Type in a Focus KW and Save

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Page Analysis Tab

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Advanced Tab

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Advanced Tab

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Advanced Tab

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Social Tab Options

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Other “Yoast Enhanced“ Areas

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Media Files

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Individual Categories

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Individual Author Profiles

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Take Aways

• Out of the box configuration needs tweaking

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Take Aways

• Out of the box configuration needs tweaking

• Use %%page%% to uniquify everything

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Take Aways

• Out of the box configuration needs tweaking

• Use %%page%% to uniquify everything

• Use Noindex, but ‘follow‘ where appropriate

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Take Aways

• Out of the box configuration needs tweaking

• Use %%page%% to uniquify everything

• Use Noindex, but ‘follow‘ where appropriate

• Export your settings for easy use elsewhere

#pubcon

Take Aways

• Out of the box configuration needs tweaking

• Use %%page%% to uniquify everything

• Use Noindex, but ‘follow‘ where appropriate

• Export your settings for easy use elsewhere

• Delete your old sitemap.xml

#pubcon

Take Aways

• Out of the box configuration needs tweaking

• Use %%page%% to uniquify everything

• Use Noindex, but ‘follow‘ where appropriate

• Export your settings for easy use elsewhere

• Delete your old sitemap.xml

• No definitive right or wrong – It‘s up to you

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Scott Hendison

scott@SearchCommander.com

Thank You

Slides & my own export file are here...

http://bit.ly/yoastseo-commander