Post on 21-Jan-2016
www.euman.com
- Makes Technology Think
www.euman.com
Agenda
1. Euman – what and who are we?
2. The mobile Internet
3. What does Euman use positioning technology for in practice?
4. Euman’s products
6. Moral questions
5. Why these products?
7. Important issues in relation to further research and developments on Location Based Services
8. Discussion
www.euman.com
1. What is Euman?
Started in 1999 by Christian Hage, Managing Director, 11 Employees in 2001.
By 2003, Euman will employ approximately 50 people, have an annual turnover of DKK 75 millions and have a 25% profit margin.
Euman’s qualities: Different educational backgrounds.
www.euman.com
What is Euman?
We do content management and technology
Business-systems
Content-management
Technology
Euman = More than 20 years experience
EUMAN
www.euman.com
Coorporation with...
Euman coorporates with leading suppliers of Information Technology. Among others:
Oracle, Microsoft, Nokia
Aalborg University, The Technical University of Denmark
www.euman.com
Euman’s role?
Euman’s costumers are teleoperators and content providers
Content providers
Euman Teleoperators Users
www.euman.com
2. The mobile Internet
How do I get there? Which hotel? How much? Availability? What’s the currency?
What is my bank balance like? What is the stock
market like?
Enough credits on my travel ticket? Parking space? Shall I change route? Which petrol stations are open?
What’s my schedule? What messages (e-mail, voice mail, faxes)? Who’s called in sick?
What problems to solve? Company, product, client info
What are the main news headlines? Sports results?
www.euman.com
LBS
LBS is more than Internet over mobile network !
TIME AND LOCATION THE USER'S NEEDS THE USER'S PROFILE PERSONALLY DEDICATED SERVICE = + +
www.euman.com
3. What do we use positioning technology for?
As a new technological media for information
Infotainment
A richer experience of your surroundings – natural as well as cultural
A tool for improving existing work routines
www.euman.com
4. Euman’s products
RoutePlan
RouteGuide
TrafficInfo
TrafficReport
VirtualTraffic
Traffic-service
Game-zone
Entertainment
Tracking-service
Service-Info
Location-basedservices
www.euman.com
RoutePlan & RouteGuide
How do I get from A to B?
A quite simple service or not?
How many informations would you think relate to the Danish road system?
>1000 information for every point on the road!!!
www.euman.com
TrafficInfo
TrafficInfoTrafficBook
TrafficReportRoutePlan
TrafficInfo
Rute 16 mod oest..Rute E20 Oeresun...Rute E47 mod syd...
Traffic ClubNokia
HT Sportsnews
TrafficInfo
Rute 16 mod oest Hilleroedmotorvejen
fra Hilleroed mod Koebenhavn Frakoersel 8 Vaerloese
brovedligeholdelsesarbejde Farbare spor:
2stk. Hastighedsbegraensning 70 km/t beroert
laengde 1 km restriktioner kommentar
indsnaevretkoerebane doegnet rundt..l.
www.euman.com
TrafficReport
TrafficReportTrafficInfo
LIMSTIC
Traffic ClubNokia
HT Sportsnews
Uheld
Trafikrapportør
Andre trafikanter
www.euman.com
VirtualTraffic
An untraditional and mobile Quiz
All questions relate to the actual, physical surroundings
Relevance Motivation Learning
www.euman.com
Potential products...
Tracking services: your car your keysyour pet animalpersons (friends, your kids...)
Information services:Pull- method (interactivity)Push- method
www.euman.com
5. Moral questions
Do we want to offer these servies??
Are people ready to accept these kinds of services in their everyday life??
Are these services socially and legally acceptable??
We think not!
www.euman.com
Euman’s business
EUMAN
Infrastructure provider
Teleoperator
Service provider
User
Aggregated information about the user is being returned
Interested parties
Aggregated information about the user
www.euman.com
Euman’s business
Four central components in relation to the formation of the concept and the production of a good LBS:
- Technological platform - research- Service concept - facing the moral questions- Content from content provider- Business system to match the service
www.euman.com
Euman’s business
Costs per service
Costs per service
Coretechnology
Service Content Businesssystem
www.euman.com
7. Important issues
The technology must work...
Be open about the technology...
www.euman.com
Discussion