Key Account Management

Key Account Management

Key Account Management

Key Account Management

Relationship Marketing

Relationship Marketing

Relationship Marketing

Relationship Marketing

Key Accounts

Two main objectives of KAM

Two main objectives of KAM

Customer Retention

Maximising Customer Value

Introducing KAM

Reasons for a company to introduce KAM

Tasks of a KAM

Being a Key Account Manager

Being a Key Account Manager

Critical success factors

Customer Needs Assessment

Interaction with our customer

How a KAM should act

Main skills of a KAM

Main skills of a KAM

KAM as Strategic Business Advisor

KAM as Business Manager

KAM as a Relationship Architect

KAM as a Team Leader

Skills of an Operational KAM

Sources