Post on 07-Jan-2017
Liderando a Revolução Digital
#wsidigitalsummitSP
Parceiros
#wsidigitalsummitSP
HARNESSING
DIGITAL
#wsidigitalsummitSP
by Dan Monaghan
Founder of WSI
• Founded in 1995
• Celebrating 20+ successful years in the business
• World’s largest digital agency network
• Operating in 80 countries
Who is WSI
Award Winning Work
©2016 WSI. All rights reserved.
©2016 WSI. All rights reserved.
Our Corporate Partners
©2016 WSI. All rights reserved.
The world has changed during the last 20 years…
DIGITAL LANDSCAPE
©2016 WSI. All rights reserved.
Almost 4000 Marketing Technology Solutions…
DIGITAL LANDSCAPE
DIGITAL LANDSCAPE
DIGITAL LANDSCAPE
DIGITAL LANDSCAPE
DIGITAL LANDSCAPE
DIGITAL LANDSCAPE
DIGITAL LANDSCAPE
DIGITAL LANDSCAPE
WSI Model
Digital Guide…a “Digital Sherpa”
©2016 WSI. All rights reserved.
Your Digital Guide Book
• Digital Minds – by WSI’s Digital Consultants
• International best seller
• 4 languages
• Amazon leader
©2016 WSI. All rights reserved.
This is not just for high tech companies
“75% of the digital
economy is delivered by
traditional companies in
traditional industries”
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A Few Ideas….
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Begin with Strategy
Business leaders often choose
Tactics before Strategy
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©2016 WSI. All rights reserved.
Ready, Fire, Aim
The digital
equivalent to this
in the offline world
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Or this…
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©2016 WSI. All rights reserved.
Or this…
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Or this…
"All men can see these tactics whereby I
conquer, but what none can see is the
strategy out of which victory is evolved."
Sun Tzu – The Art of War
©2016 WSI. All rights reserved.
What do you know about your competition?
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Examine your Competitor’s Strategy
• Competitor’s site traffic – SEO
– PPC
– Social
– Time on site
– Bounce rate
• Visitor interests & demographics
• Advertising spend
• Which ads are performing best
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Capitalize on latest trends
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Opportunity in Mobile
©2016 WSI. All rights reserved.
Mobile
Required - Responsive or Adaptive site
©2016 WSI. All rights reserved.
• Required - Responsive or Adaptive site
• User Interaction Analysis (UIA) – Not just same navigation on different devices
©2016 WSI. All rights reserved.
Mobile
• Required - Responsive or Adaptive site
• User Interaction Analysis (UIA) – Not just same navigation on different devices
• Mobile driving SEO ranking
©2016 WSI. All rights reserved.
Mobile
• Required - Responsive or Adaptive site
• User Interaction Analysis (UIA) – Not just same navigation on different devices
• Mobile driving SEO ranking
©2016 WSI. All rights reserved.
Mobile
Accelerated Mobile Pages
https://testmysite.thinkwithgoogle.com
• Required - Responsive or Adaptive site
• User Interaction Analysis (UIA) – Not just same navigation on different devices
• Mobile driving SEO ranking
• Native Apps
©2016 WSI. All rights reserved.
Mobile
• Have you claimed your properties? – Consistency of content – critical for SEO
• Google+
• YouTube
Social
©2016 WSI. All rights reserved.
• Have you claimed your properties? – Consistency of content – critical for SEO
– Google My Business is just the beginning
Social
©2016 WSI. All rights reserved.
My Business Bing Places Apple Maps Facebook Local Directories GPS
• Have you claimed your properties? – Consistency of content – critical for SEO
– Google My Business is just the beginning
• Reputation Management – Harnessing your happy customers
– 1 Star on Yelp = 9% increase in revenue (Harvard)
Social
©2016 WSI. All rights reserved.
• Have you claimed your properties? – Consistency of content – critical for SEO
– Google My Business is just the beginning
• Reputation Management – Harnessing your happy customers
– 1 Star on Yelp = 9% increase in revenue (Harvard)
• Social Selling – Lead generation shift
Social
©2016 WSI. All rights reserved.
How do we drive traffic?
©2016 WSI. All rights reserved.
Search Engine Optimization
©2016 WSI. All rights reserved.
Search Engine Optimization
©2016 WSI. All rights reserved.
Search Engine Optimization
©2016 WSI. All rights reserved.
AdaptiveSEO™ Methodology
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©2016 WSI. All rights reserved.
WHAT DO WE KNOW ABOUT OUR PROSPECTS?
©2016 WSI. All rights reserved.
WHAT DO WE KNOW ABOUT OUR PROSPECTS?
©2016 WSI. All rights reserved.
©2016 WSI. All rights reserved.
©2016 WSI. All rights reserved.
WHAT DO WE KNOW ABOUT OUR PROSPECTS?
Facebook knows more than we can see!
©2016 WSI. All rights reserved.
©2016 WSI. All rights reserved.
Facebook Lookalike Engine
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WHAT DO WE KNOW ABOUT OUR PROSPECTS?
©2016 WSI. All rights reserved.
©2016 WSI. All rights reserved.
WHAT DO WE KNOW ABOUT OUR PROSPECTS?
©2016 WSI. All rights reserved.
Geo-Tagging
©2016 WSI. All rights reserved.
WHAT DO WE KNOW ABOUT OUR PROSPECTS?
©2016 WSI. All rights reserved.
WHAT DO WE KNOW ABOUT OUR PROSPECTS?
©2016 WSI. All rights reserved.
WHAT DO WE KNOW ABOUT OUR PROSPECTS?
The Power of 2 Pixels!
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The Marketer’s Secret Weapon
©2016 WSI. All rights reserved.
Google Remarketing
©2016 WSI. All rights reserved.
• INSERT REMARKETING IMAGE
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Facebook Retargeting
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• Increases campaign cost by 15-20%
• Increases performance by 50%
• Powerful branding impact is the bonus
The Power of 2 Pixels!
©2016 WSI. All rights reserved.
You’ve paid for the traffic… Are you squeezing the lemon?
©2016 WSI. All rights reserved.
©2016 WSI. All rights reserved.
Marketing Automation
100 VISITORS
5% LEADS/
SALES
95% DROUPOUT
©2016 WSI. All rights reserved.
Marketing Automation
100 VISITORS
5% LEADS/
SALES
ANOTHER
5%
LEADS/
SALES
95% DROUPOUT
©2016 WSI. All rights reserved.
Marketing Automation
100 VISITORS
5% LEADS/
SALES MARKETING
AUTOMATION
“What is the value of your list?”
Testing
• Landing Page Optimization
• Digital Alchemy – Traffic costs don’t change, but results do!
• Multivariate analysis
©2016 WSI. All rights reserved.
DIGITAL
ALCHEMY
Landing Page Optimization
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Landing Page Optimization
PAGE A:
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PAGE B:
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WHICH PAGE PEFORMED THE BEST?
A B ©2016 WSI. All rights reserved.
PAGE B GENERATED: 24% MORE SALES 47% INCREASE IN REVENUE PER VISITOR
A B ©2016 WSI. All rights reserved.
PAGE A:
©2016 WSI. All rights reserved.
PAGE B:
©2016 WSI. All rights reserved.
A B
WHICH PAGE PEFORMED THE BEST?
©2016 WSI. All rights reserved.
A B
PAGE A GENERATED: 40% INCREASE IN SALES 41% INCREASE IN REVENUE PER SALE
©2016 WSI. All rights reserved.
“ORDER TODAY”
©2016 WSI. All rights reserved.
MARKETERS ALWAYS MEASURE!
©2016 WSI. All rights reserved.
©2016 WSI. All rights reserved.
Yet the Internet is
still in its infancy…
the real opportunity
is ahead
The Internet is Still in its Infancy
“The Internet will
grow more in the
next 5 years than
it has in the last 25
years combined!”
-Ray Kurzweil
©2016 WSI. All rights reserved.
Who is Ray…
• 5 Best selling books
• Thirty-year track record of accurate predictions. Called "the restless genius" by The Wall Street Journal
• Called "the ultimate thinking machine" by Forbes magazine,
• Called the "rightful heir to Thomas Edison." by Inc magazine
• Heads Google’s X-Labs
©2016 WSI. All rights reserved.
©2016 WSI. All rights reserved.
“100,000 Kilos today…32nd
square”
©2016 WSI. All rights reserved.
461 billion metric tons –
a mountain of opportunity
©2016 WSI. All rights reserved.
Explore todas as
oportunidades do Marketing
Digital para sua empresa
Entre em contato conosco e receba
uma avaliação de sua presença digital
DIGITAL MINDS 12 Estratégias de Marketing Digital que
toda Empresa Precisa Conhecer
FALE CONOSCO!
(011) 980 469 178
gustavo.deboer@wsib2u.com
(011) 982 021 185
contato@wsib2u.com
Gustavo de Boer
Sócio Diretor da WSI em São Paulo
Rodrigo Arruda
Sócio Diretor da WSI em São Paulo
www.wsib2u.com