Post on 03-Sep-2014
description
Tip 2ANALYZE YOUR READERS AND UNDERSTAND WHY YOU’RE WRITING!
Copyright 2013. All rights reserved.
Don’t be this Guy: Improve your Writing Today!
TAKE THE TIME TO PLAN Think carefully about WHO you’re writing for and WHY you’re writing
Copyright 2013. All rights reserved.
WHO ARE YOUR READERS Readers judge us based on our written documents
Copyright 2013. All rights reserved.
WHICH IS WHY WE MUST…Analyze our readers and write a document that meets their needs and expectations.
Copyright 2013. All rights reserved.
PLANNING INVOLVES THINKING ABOUT… What you know about your readers What you hope to accomplish How the reader will read the document What your reader hopes to be able to do What you expect the outcome to be
Copyright 2013. All rights reserved.
WHAT DO YOU KNOW ABOUT YOUR READER How do they read? Are they skimmers? Likely to read only certain sections? Are they looking for particular keywords?
Copyright 2013. All rights reserved.
YOU SHOULD… Write a PURPOSE STATEMENT that indicates the action you want your readers to take and the outcome you desire
Copyright 2013. All rights reserved.
CONSIDERING…THE ACTION YOU WANT YOUR READER TO TAKEDo you want them to
1. Agree with you?2. Change beliefs or ideas?3. Be able to complete a
task?4. File the document?5. Or something else?
Copyright 2013. All rights reserved.
AND ASK YOURSELF…Is the action that I want my reader to take obvious?
Copyright 2013. All rights reserved.
IF THE PURPOSE ISN’T OBVIOUS TO YOU…It won’t be obvious to your readers, either!
Copyright 2013. All rights reserved.
TAKE AWAY Planning is imperative
Always consider your readers
Write a purpose statement that indicates the action you want your readers to take
Ensure the document meets reader’s needs.
Copyright 2013. All rights reserved.
THANKS FOR VIEWING!Want more? We offer customized onsite and online courses in technical, scientific, and business writing. We can also conduct an audit of your
organization’s writing.
Need training for a group? Our customized onsite courses, delivered at your location, ensure long-term, positive results. You may also be interested in our suite of online courses, which are available 24/7, for both companies and individuals.
Need more info? Contact us at info@hurleywrite.com or call us toll-free at (877) 24WRITE (249-7483).Review our client list or visit our Resource Center for more tips online – www.hurleywrite.com
Copyright 2013. All rights reserved.