Post on 06-May-2015
description
Strategic Creative Development(The following exercise was inspired by @hyperisland and @tim_leake.
24 students actually wrote and produced a 60 page book in three hours.)
Professor Edward BochesBU College of Communication
Let’s write a book
In three hours
Lesson in:
-speed-idea generation-collaboration
-decision making-creativity-thinking
-expression
Topic:
What we will change, or
The advertising industry better watch out,
‘cause here we come.
Here we come
Your job:
Stay focusedWork fast
Be productive
courtesy @hyperisland
courtesy @hyperisland
Guidelines:
-stickies-brevity-clarity
Keep an open mind
You won’t always know where you’re going
Stay with the !ow
Take picturesInstagram
Tweet#buscdbook
Writers on one sideDrawers on other
Grab a partner
LET’S GO!!!!
THINK ABOUT:-who you are
-what you know-how you work
-role of technology in your lives-collaboration
-opinions about advertising
ANSWER-why we need to change
-how will you change the business?-what will you want to make?
-how will technology inspire you?-how will you collaborate?
-where will you work?-role of women?
-diversity?-content, what will it be?
-how will you relate to older generation?
WRITE SOUNDBITES-one per stickie-brief and clear
-on the wall
CURATE-vote for favorites
-tic mark on what’s worth putting in book-we need 10 or 12
Assess
We now have 10--12 subtopics-take the one you want most
-return to your seat
Write succinct clever headlines for your chapter
Crazy collaboration creates cooler contentMy partner is a developer
We speak in codeDeadlines don’t matter in the realtime world
Write a lot and narrow to "ve best:
Pitch to the class and pick the best
Place chapter title on the wall
Order the book:
Pick your chapter:
GO!
Write the chapter to your book.-200--300 words
-write fast-edit
-post to google doc
Drawers and art directors:
-encourage-edit
-draw images that represent-Instagram with hashtag
#buscd book
Drawers and art directors:
-clean, sharp images-scan into computer-clean and sharpen
-gather photos-art direct backgrounds
Write the chapter to your book.
Break
We should be half way:
10:30 AM
Book title: writersEdit copy: editor/writer
Pick images: Instagram? Filters?Design book:
Begin to make it:PR/Promotion plan:
Next steps:Can we !nish?
EditProofScan
Art directPanic
Stay focusedDivide
ConquerFinish
Fin