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WORLD PRESS TRENDS

data partners

source: Reporters sans Frontières

OUR CONVERSATION

TODAY

Trust is the New Currency

Shift to Loyalty Community

Push-back against Ad tech & the Duopoly

vincentpeyregne

1"#$%&'(234(5-,67!/!8(9:;8(<&-/+=8(3>?(@6"A,6(9-+&$+,/-B&-+(,-C(D&C/,(E#+6""F'(GHIJKGHGH6

Digital Journalism – Waves of Disruption

Portals1990–1997

1

Search1997–2006

2

Social2006–2015

3

Source : Davik Skok

Source : Davik Skok

1

Trust ATTENTION is the OLD currencyTRUST is the NEW ONE

OUR

CONVERSATION

TODAY

Total facebook engagements in the US for top 20 election stories in 2016

*Engagement refers to the total number of shares, reactions and comments for a piece of content on Facebook.Source: Facebook data via BuzzSumo

MAIN STREAM NEWS

FAKE NEWS

faktisk.no : a Team of Rivalscross industry and collaboration are key in Norway

15

5210

2

126active projects woldwide

source: Duke reporters Lab

+20% vs 2016

44

2

1"#$%&('(9C&6B,-(4$#!+(L,$"B&+&$(GHIMN(OO8HHH($&!*"-C&-+!(+"+,68(GP(%"#-+$/&!

2016 - inversion of influence

Source : Edelman Trust Barometer 2017

2017 - Trust gap widensMass population rejects “established authority”

Collaborations = scale

Scale = control of

customer relationships

Source: World Press Trends 2017 database and World Press Trends analysis

+300%+300%

Snapshot of digital subscription success stories

1"#$%&'(25QKR.)5(@6"A,6(5CS/!"$7(TI(GHIM

2

Community “NEWS NEEDS TO BE A BUSINESS THAT BUILDS

VALUE FOR THE COMMUNITIES IT SERVES AND

SUSTAINS ITSELF AS A RESULT OF THAT VALUE.”

– Jeff Jarvis

OUR

CONVERSATION

TODAY

– Jeff Jarvis

Source: World Press Trends 2017

PrinPrint

PrinPrintt;

9t;

99…

OthOther

OthOtherer; erer; 8%

23

Global newspaper revenues2016

Global newspaper traditional revenue sources 2012/2017

CAGR - 2%

Source: WPT Analysis, ZenithOptimedia and PwC Global Entertainment and Media Outlook: 2016-2020

Million US$current price

Global Newspaper Print Circulation

614644

685716

757

2012 2013 2014 2015 2016Source: World Press Trends 2016 database and World Press Trends analysis

+5.7%+4.5%

+6.4%+4.9%

Million copies

7979 526 8080 089 8080 5918181 435

8282 204

2012 2013 2014 2015 2016

Global Newspaper Print Circulation Revenue

Source: World Press Trends 2017 database and World Press Trends analysis

+0.7%+0.6%+1.0%+0.9%Million US$

79 571

74 28769 190

63 804

58 182

2012 2013 2014 2015 2016

Source: World Press Trends 2017 database and World Press Trends analysis

27

Global Newspaper Print Advertising RevenueMillion US$

Million US$

-27%

Global newspaper digital revenues2012/2017

CAGR +16,5%

Source: WPT Analysis, ZenithOptimedia and PwC Global Entertainment and Media Outlook: 2016-2020

Million US$

Who pays for news, and why do people subscribe?

Source: American Press Institute

Younger generation is willing to payAge distribution for new subscription sales per project

Schibsted Norwegian subscription papers

1"#$%&'(1%=/A!+&C(Q"$>,7

Digital-only Week-end All-week, print & digital

1"#$%&('(25QKR.)5(2"$6C(3$&!!(4$&-C!8(?=,$+A&,+

Loyalty vs. pageviews

3

Digital advertisingPUSH-BACK AGAINST AD TECH

& THE DUOPOLY

OUR

CONVERSATION

TODAY

PUSH-BACK AGAINST AD TECH

& THE DUOPOLY

ILLUSTRATION HANNE BERKAAK, BYHANDS FOR TINIUS TRUST

Total Average Revenue by Platform

Source: DCN Distributed Content Revenue Benchmark Report, January 2017

Winners of the attention economy aggregate largest audiences & capture

most of ad revenue

64% of global ad revenue

89% of all news digital ad spend

Source: WAN-IFRA

Who captures $ in digital ad ecosystem?

1"#$%&'(59DRR(U .#+#$&(D&C/,(V,A(W(9#$"*&,-(D,X,Y/-&(D&C/,(5!!"%/,+/"-(GHIJ

Data management platform, data provider

TradingDesk

AgencyAdvertiser Demand-side platform

Ad exchange

Supply-side platform, ad network

Publisher

1"#$%&('(1+,+/!+,2010 2011 2012 2013 2014 2015 2016

2130

3954

121

181

216Million Users

Ad Collaboration

Selling National Content at Scale

14 web properties35,4 M Unique Visitors 80% market reachRanks #4 after Google Facebook and Microsoft

dominant global players use of central user accounts to harness their market reach

Amazon account Google-id Apple id Facebook-id Alibaba-id

237702

500

11 228

231300

22 482

800228

111 591

407

0

750

1 500

2 250

3 000

Amazon Google Apple Facebook Alibaba

+27%

+60%+64%

+30%

+254%

Amazon account for e-commerce. Cross industries

ID for access, identification, authorization of specific services

ID for access and authentification with a large numbers of other service providers

All-in-One account used to log in many Apple Inc. online services

Alibaba ID for e-commerce proviseur (BtoB, BtoC, CtoC), sales services, e-payment, search-engine, Cloud services

active global users (millions)

44 Mio.unique users in Germany

85% of eComerce users

Too many fragmented Domestic solutionsdo not reach the critical mass

Amazon portfolio Isolated single sign-in initiatives in Germany

eCommerce

automotive

food retailer

media

logistics

mobile communications

vs.

44 Mio.unique users in Germanyunique users in Germanyunique users

85% of eComerce users

Too many fragmented Domestic solutionsdo not reach the critical mass

Amazon portfolio Isolated single sign-in initiatives in Germany

eCommerce

automotive

food retailer

media

logistics

mobile communications

vs.vs.vs.

vs.

vs.

vs.

vs.

vs.

Google Confidential & Proprietary

6 national publishers - 70 web propertiesNONIO reaches 85% of Portuguese Internet users

Single Sign On (SSO)Customer Identity and Access management (CIAM)Data segmentation (DMP)100% Opt-In

1"#$%&'(2"$6C(Q&>!(D&C/,(E#+6""F(GHIM(U R--"S,+/"-()&!&,$%=(@$"#*8(:(25QKR.)5

Total revenue of the music industry, USD Million source LSE

Music Revenue grows despite the decline in record sales

The survey looked at three areas:

current revenue streams, financial performance during the past book year, and the anticipation of future revenue sources;

specific priorities for changeand investment in the next year 3 to 5 years;

how leaders experience change and risk.

2&A(4Z8S/C&"

Successful organisations* consider the following to be high priorities

over the next 5 years:

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9S&-+!(,-C(%"-[&$&-%&!

3"C%,!+/-X8!+$&,B/-X(,#C/"

1*&%/,6($&*"$+!

Media are becoming shoppable and retailers media companies

What is the Greatest Risk to your Company’s Future Success?

Seize the opportunity to build a business need for TRUSTED JOURNALISM

Focus on the right metrics: LOYALTY & COMMUNITY

RETHINK YOUR ALLIANCES - Focus on Impactand scale and advance the idea ofan ecosystem for independent news in digital age

RETHINK YOUR ALLIANCESand scale and advanceindependent news

EMBED EXPERIENCE INNOVATION into your culture and organisation. Do no underestimate the need for engineering

www.wptdatabase.org