Social Media for the Uncomfortable™

Crafting Your Online Integrated Marketing

Campaign

Social Media For the Uncomfortable™

Workshop Outline

Crafting Your Online Integrated Marketing CampaignCrafting Your Online Integrated Marketing Campaign•Re-imagine Your MessageRe-imagine Your Message•Create Your Personal BrandCreate Your Personal Brand

Building Your LinkedIn ProfileBuilding Your LinkedIn Profile•Why LinkedIn?Why LinkedIn?•Steps to Building Your ProfileSteps to Building Your Profile•Accounts and SettingsAccounts and Settings

Best PracticesBest Practices•Common ObstaclesCommon Obstacles•Other Social Media OpportunitiesOther Social Media Opportunities

Social Media For the Uncomfortable™

Who Do You Know Yourself to Be?

Social Media For the Uncomfortable™

How Do You Add Value?

Social Media For the Uncomfortable™

What Do You Have to Offer?

Social Media For the Uncomfortable™

Why Personal Branding?

Social Media For the Uncomfortable™

YOU the Integrated Marketing Campaign

“Be True To Yourself,” Yolanda Rios

Social Media For the Uncomfortable™

On Message: All Communications Relate to One Another

Social Media For the Uncomfortable™

Your Content Elements: The Inverted Pyramid

One Paragraph DescriptionResume/Bio/CV

TaglineProfessional Headline

Elevator Pitch

Keywords

Social Media For the Uncomfortable™

Let Your Personality Out of the Bag!

Social Media For the Uncomfortable™

Go Forth and Share Your Brilliance!

Social Media For the Uncomfortable™

Social Media For the Uncomfortable™

What Problems Can You Solve?

Social Media For the Uncomfortable™

Social Media For the Uncomfortable™

Social Media For the Uncomfortable™

Social Media For the Uncomfortable™

Social Media For the Uncomfortable™

Social Media For the Uncomfortable™

Social Media For the Uncomfortable™

Social Media For the Uncomfortable™

Social Media For the Uncomfortable™