Post on 23-Dec-2015
Working to make online usage statistics more meaningful
Richard GedyeChair
COUNTER
UKSG March 2003
Today’s agenda
Why was COUNTER formed? Who are we? Who is supporting and funding us? COUNTER Code of Practice
Principles Features Compliance and Commitment Auditing
Future Plans
Why was COUNTER formed?
Libraries and consortia need online usage statistics
Publishers need online usage statistics
Usage statistics need to be credible compatible consistent
Why libraries need usage statistics - 1
Collection Development Tool Provide a more accurate match of
information resources to patron needs for learning, teaching, and research
Provide the right materials, at the right time, in the right format, via an appropriate method of delivery
“Usage of this journal on the shelf has declined. Should we drop the journal or just its print version?”
Why libraries need usage statistics -2
To lobby for increased funding To allocate expenditure more
accurately Benchmarking
Within institutions Within consortia
To inform internal marketing and promotion strategy
To develop new purchasing models, especially at the consortial level
Why publishers need usage statistics -1
To support library efforts to procure funding
To demonstrate that reduced usage of print issues has been compensated for by increased online usage
To assess the relative importance of the various routes via which information reaches its market
To experiment with new pricing models
Why publishers need usage statistics - 2
To provide editorial policy support
To obtain improved market analysis and demographics
To improve site design and navigation
To help plan infrastructure e.g. mirror sites/caches
Who are we?
An organisation with cross community support………
Endorsed by…
AAP, Association of American Publishers ALPSP, The Association of Learned and Professional Society
Publishers ARL, Association of Research Libraries ASA, Association of Subscription Agents and Intermediaries EDItEUR JISC, Joint Information Systems Committee NCLIS, National Commission on Libraries and Information Science NISO, National Information Standards Organization PA, The Publishers Association STM, International Association of Scientific, Technical & Medical
Publishers UKSG, United Kingdom Serials Group
Founding Sponsors
AAP/PSP AIP ALPSP ARL ASA Atypon Blackwell Publishing BMJ Publishing EBSCO Elsevier Science Ingenta IOPP ICSTI
ISI Lippincott, Williams &
Wilkins Nature Publishing Group NEJM OCLC Oxford University Press The Publishers Association ProQuest Taylor & Francis Group STM UKSG
Governance: Executive Committee
Consortia Arnold Hirshon NELINET USA Hazel Woodward Cranfield University UKLibraries Christine Fyfe University of Leicester UK David Goodman Princeton University USA Phil Davis Cornell University USAPublishers, Aggregators, etc. Richard Gedye Oxford University Press UK (Chair) Marthyn Borghuis Elsevier Science Netherlands Roger Brown GlaxoSmithKline UK Timo Hannay Nature Publishing Group UK Terry Hulbert Institute of Physics UK Tony Kidd University of Glasgow UK Jack Ochs American Chemical Society USA Oliver Pesch EBSCO USAProject Director Peter Shepherd UK
Governance: International Advisory Board
Consortia Diane Costello CAUL, Australia Lorraine Estelle, JISC, UK Syun Tutiya, ANUL, Japan Alicia Wise, JISC/DNER, UK
Libraries Frances Boyle, Oxford U., UK Andrew Braid, British Library, UK Denise Davis, Oregon State U., USA Ross MacIntyre, U. of Manchester,
UK Alison McNab, U. of Nottingham, UK James Mouw, University of Chicago,
USA Henning Nielsen, Novo Nordisk,
Denmark Sherrie Schmidt, ARL, USA Jill Taylor-Roe, U. of Newcastle, UK
Publishers, Aggregators, et al Christine Baldwin, Information Design &
Management, UK Michael Butterfield, BMJ Group, UK Jill Cousins, Blackwell Publishing, UK Mary Fugle, Lippincott Williams & Wilkins, USA Kristen Garlock, JSTOR, USA Brian Green, BIC/EDItEUR, UK Tony Hammond, Harcourt Publishers, UK Pat Harris, NISO, USA Mike Hoover, ProQuest, USA Heather Joseph, BioOne, USA Kornelia Junge, Wiley, USA Barbara Lange, AAP/PSP, USA Judy Luther, Informed Strategies, USA Lex Lefebvre, STM, The Netherlands Liz McNaughton, Divine/ICEDIS, UK Tim Martin, OCLC, USA Kirsty Meddings, Ingenta, UK Robert Molyneux, NCLIS, USA Sally Morris, ALPSP, UK Lynn Norris, EduServ, UK Jill O'Neill, NFAIS, USA Chris Parker, CABI, UK Norman Paskin, DOI, UK John Sack, HighWire Press, USA Graham Taylor, Publishers' Association, UK Rollo Turner, ASA, UK
Code of Practice, Release 1 January 2003
Basic principles Main features
Code of Practice, Release 1:Basic Principles
Start small Start with the basics Compatibility is our goal, not sophistication Be as prescriptive as possible Intended to supplement, not replace, existing
more sophisticated or product-related reports Provide support and advice for
implementation Auditing
Code of Practice, Release 1:Main Features
Definitions of terms used Specifications for Usage
Reports Data processing guidelines Auditing Compliance Maintenance and development of the Code of
Practice
Definitions of Terms
Data elements to be collected
Page views Bibliographic data Page type Source of page Authentication of user Access rights
Session data Market elements
Every effort was made to incorporate or reconcile the definitions with existing ones from other groups, such as NISO and ICOLC.
# Term Examples / formats
Definition
3.1.2 Page type
3.1.2.1 Item Full text article, TOC, Abstract, Database record
A uniquely identifiable piece of published work that may be original or a digest or a review of other published work. PDF, Postscript and HTML formats of the same full text article (for example), will be counted as separate items.
3.1.2.2 Article An item of original written work published in a journal or other serial publication. An article is complete in itself, but usually cites other relevant published works in its list of references
3.1.2.3 TOC (Table of Contents)
A list of all articles published in a journal issue
Specifications for Usage Reports
1. Report content and format
2. Report delivery
Specifications for Usage Reports
REPORT CONTENT AND FORMAT Level 1 Reports
Journal Report 1: Number of successful full-text article requests by month and journal
Journal Report 2: Turnaways by month and journal Database Report 1: Total searches & sessions by month
& database Database Report 2: Turnaways by month & database Database Report 3: Total searches & sessions by month
& service Level 2 Reports
Journal Report 3: Number of successful item requests and turnaways by month, journal & page type
Journal Report 4: total searches run, by month & service
Journal Report 1: Successful Full-Text Article Requests by Month and Journal
Print ISSN Online
ISSN Jan -
01 Feb -
01 Mar -
01 Calendar
YTD
Total for all journals
6637 8732 7550 45897
Journal of AA 1212-3131 3225-3123 456 521 665 4532
Journal of BB 9821-3361 2312-8751 203 251 275 3465
Journal of CC 2464-2121 0154-1521 0 0 0 0
Journal of DD 5355-5444 0165-5542 203 251 275 2978
Example Level 1 Report
Journal Report 2: Turnaways by Month and Journal
Print ISSN
Online ISSN
Page Type Jan - 01
Feb - 01
Mar - 01
Calendar YTD
Total: full-text turn-aways for all journals
453 233 318 4765
Journal of AA
1212-3131 3225-3123 Full text Turnaways
23 40 12 342
Journal of BB
9821-3361 2312-8751 Full text Turnaways
18 20 16 287
Example Level 1 Report
Database Report 1: Total Searches and Sessions by Month & Database
Jan - 01
Feb - 01
Mar - 01
Calendar YTD
Database AA Searches Run 2322 2520 2742 29878
Database AA Sessions 1821 1929 2211 27654
Database BB Searches Run 3466 3210 4459 36543
Database BB Sessions 1987 2200 2544 24209
Example Level 1 Report
Database Report 1: Total Searches and Sessions by Month & Database
Example
Journal Report 3: Number of Successful Item Requests and Turnaways, by Month, Journal and Page-Type
Journal Name Print ISSN Online ISSN
Page Type Jan-01 Feb-01 Mar-01 Calendar YTD
Journal of AA 1212-3131 3225-3123 Table of Contents 732 806 676 3543
Journal of AA 1212-3131 3225-3123 Abstracts 1032 1140 1020 6896
Journal of AA 1212-3131 3225-3123 References 543 322 567 4002
Journal of AA 1212-3131 3225-3123 Full-text Postscript Requests 444 365 432 3987
Journal of AA 1212-3131 3225-3123 Full-text PDF Requests 621 670 598 4657
Journal of AA 1212-3131 3225-3123 Full-text HTML Requests 322 420 543 4433
Journal of AA 1212-3131 3225-3123 Full-text Total Requests 943 1090 888 5021
Journal of AA 1212-3131 3225-3123 Full-text PDF Turnaways 23 40 32 186
Journal of AA 1212-3131 3225-3123 Full-text HTML Turnaways 10 21 18 102
……………… ……………. …………….. ……………………………………….
Total: all Journals Table of Contents 66322 70312 81554 400980
Total: all Journals Abstracts 54126 46005 55265 267980
Total: all Journals References 4532 3987 5473 34876
Total: all Journals Full-text Postscript Requests 11345 10947 12534 66007
Total: all Journals Full-text PDF Requests 32112 34554 38221 224623
Total: all Journals Full-text HTML Requests 22500 24000 19500 107841
Total: all Journals Full-text Total Requests 54612 58554 57721 394532
Total: all Journals Full-text PDF Turnaways 3221 4112 2113 8765
Total: all Journals Full-text HTML Turnaways 1123 1321 1511 6453
Example Level 2 Report
Database Report 1: Total Searches and Sessions by Month & Database
ExampleExample Level 2 Report
Specifications for Usage Reports
REPORT DELIVERY
CSV file, Microsoft Excel file, or file that can be easily exported to Microsoft Excel
Available on a password-controlled website (accompanied by an e-mail alert when data is updated)
Provided at least monthly Updated within two weeks of the end of each reporting
period All of last calendar year’s data and this calendar year’s to
date must be supplied
Enhancements Under Consideration
Break down usage reports by year of publication type of purchase (subscribed, pay per view) Note: a further survey of librarians may be
conducted to learn which reports are preferred Define additional terms, e.g., “article
download” Clarify how to count “full-text requests” (e.g.,
individual articles vs. subsets of articles)
Data processing guidelines
Covers only intended usage Code of Practice specifies the criteria to be
met by the data used in building the Usage Reports Only successful requests will be counted Records generated by the server, together with
the requested pages, should be ignored All users’ double clicks within 10 seconds on an
http-link should be counted as only one request (30 seconds for PDF)
More detailed guidelines are being compiled on data processing and will shortly appear on the COUNTER web site
Compliance More than one compliance level
Level 1: basic set of journal and database reports Level 2: more detailed reports
Licence Agreements Standard clause covering COUNTER compliance
Declaration of COUNTER compliance For 2003 Vendors sign declaration and demonstrate to
COUNTER that they can provide at least Level 1 Usage Reports
Register of COUNTER-compliant vendors Maintained on the COUNTER website
Publishers who have stated they intend to comply
American Chemical Society American Institute of Physics Blackwell CABI EBSCO Elsevier Extenza HighWire Ingenta Institute of Physics ISI NPG Oxford University Press
Initial List
Auditing A publisher or content provider will be able
to state that it is “Counter Compliant” only if this can be certified through an independent audit
Audit scope: reports, processes & application of definitions
Auditing will be required beginning in 2004 RFP will be issued to qualify auditors Auditing processes are under development A list of COUNTER-approved auditors will
be made available
Maintenance and Development of the Code of Practice
Full text of the Code of Practice is freely available on the COUNTER website
html and PDF formats
Code of Practice will be systematically extended
Feedback on Release 1 is actively sought Via test sites involving publishers and libraries Via feedback to COUNTER via the website, International
Advisory Board, etc.
Future Developments:2003 and beyond
Objectives for 2003 Promote and gain acceptance for the Code of Practice Obtain feedback on Release 1 Complete list of approved auditors Define and set up a permanent administrative structure Promote membership of COUNTER Full implementation by vendors for 2004 subscription
year
Beyond 2003 Build membership of COUNTER Extend and deepen Code of Practice
Cover e-books, etc Journal reporting at article level
For more information……….
www.projectCounter.org
Peter Shepherd (Project Director)pshepherd@projectcounter.org