Kristin Bolton-Keys Founder, Digital Moguls

@digitalmoguls @kristinbkeys

MOBILE MATTERS LEVERAGING MOBILE TO

ENHANCE YOUR BUSINESS

and��� present���

Live Webinar on September 24th at 12 – 1pm EST

MOBILE MATTERS

#WICTF #MobileMatters

About Me

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1.  Mobile Users and Behaviors 2.  Mobile Technology 101

3.  Mobile Best Practices/Implementation

Agenda

Mobile User Behavior

Mobile blends the online world with the

offline world. It’s a personal

communication and transaction platform.

1.  Simplicity

2.  Immediacy

3.  Context

The Mobile Channel Provides:

Customers are searching for your brand using mobile devices

Mobile enables news ways to present information and allow customers to interact with your business

Website Mobile

Website Mobile

Mobile Web vs Native App

Mobile Web vs Native App

Mobile Best Practices

Maintain Brand Identity

q  View your site on a mobile device

q  Define your mobile experience and value

proposition

q  Understand your mobile customers behavior

q  Research the competition

q  Keep up to date on mobile trends

q  Choose best practices from your favorite apps and

mobile websites

Get Started Checklist

Resources

THANK YOU!

www.digitalmoguls.org @digitalmoguls

Kristin Bolton-Keys

Interested in blogging for us? Contact: info@digitalmoguls.org

1.  http://techcrunch.com/2013/09/17/ios-7-apps/ 2.  https://www.lookout.com/resources/reports/mobile-mindset 3.  http://www.brandbydc.com/you/blog/understanding-mobile-user-mindsets 4.  http://online.wsj.com/article/PR-CO-20130625-906120.html 5.  http://venturebeat.com/2012/12/05/mobile-apps-small-businesses/ 6.  http://www.businessinsider.com/a-mobile-website-might-be-what-your-business-

needs-2013-3 7.  http://www.amiba.net/assets/images/Graphs/mobiletechnology/appsinfographic-

forleongarticle.jpg 8.  http://www.huffingtonpost.com/garrett-goodman/adaptive-design_b_2344569.html 9.  http://mobile.smashingmagazine.com/2012/07/12/elements-mobile-user-experience/ 10.  http://www.businessinsider.com/a-mobile-website-might-be-what-your-business-

needs-2013-3 11.  http://googlemobileads.blogspot.com/2011/11/gomo-ten-mobile-site-best-practices.html 12.  Sheila Collins, “The Future of Money: The New Frontier for eCommerce”, June 2012

References