1

Wireless Business Unit Marketing Review Mid-Year, 2012

2

Marketing Milestones January-July, 2012

3

Repositioned communications to reflect the OMNEX Trusted Wireless brand and ELPRO Industrial Wireless brand under the Cooper Bussmann Wireless Business Unit entity.

Continued update of marketing materials to conform with Cooper Brand Guidelines.

Implemented branding identity online, on collateral and at trade events.

Increased awareness of Wireless Bus. Unit and brands within Bussmann and Cooper.

Created consistent look and feel of collateral featuring industrial images recognizable by target audience and colors associated with Bussmann and brand logos.

Created messaging around concepts of control, upgrading/revitalizing infrastructure and benefits associated with cost, time and efficiency:

Focus Areas: Water/Wastewater, Oil & Gas, Mining, Solar.

Branding

4

Product Labels/Images Updated with new branding

(English & Chinese)

All key products updated

5

Marketing Collateral Data Sheets

– English • 105U-1-4, 105U-G, 115S,

245U-E, 455U-D, 105U-L, 315 WH-GT, 315 WH-DC, 615M-1, 805U-D, 805U-E, 905U-E, 905U-D, 915U-D, 915U-2, 945U-E, 905U 1-4, 905U-E

– Mandarin • 105U-1-4, 105U-G, 115S,

245U-E, 455U-D

All key products updated

6

Marketing Collateral Brochures

– Overview: “Essential Wireless Automation”

• (English & Mandarin) – Solar: “Intelligent Solar

Monitoring Solutions” – Mining (Corp); Solar (Corp)

Direct Mail – 315 WH-GT/DC Postcard – Product Resources Card

7

Product Launches

315 WH/April – Postcard HART Mailing – Hannover Messe – HART Foundation Listing

915U-D/June – Email announcement with download

info via ftp 615M/July

– (Official Launch ISA & WEFTEC shows in Sept.)

8

Trade Shows, Conferences Exhibited at:

– World of Concrete – Mine Site Automation &

Communication – ARC Industry Forum

Orlando – Industrial Data

Communications – Acadiana Flow

Measurement – Australasian Oil & Gas – ABB Automation – Marcellus Shale Specialty

– Eastern Gas Compression Roundtable

– Hannover Messe – DuPont EIN Technical

Conference – ISA Regional Training – OTC – ACHEMA – ARC Beijing – Surat Basin Energy & Mining – InterSolar North America – Queensland Mining

Significantly increased promotion of OMNEX and

ELPRO brands at key industry events

9

10

Sponsorships Mine Site Automation ISA Automation Week

Partner ARC Orlando ARC China WINA

Cooper Bussmann's Wireless Group in company with top industry market leaders

11

Education/Outreach

Newsletter – June

Webinars – WINA (Jan)

Email Blasts

12

Education/Outreach ELPRO Partner Trainings

– LATAM – Australia – Europe – US West/East

13

Advertising Print, Online Ads

– OMNEX • Concrete Construction (Jan) • Concrete Contractor (Jan) • For Construction Pros (Jan)

– ELPRO • ISA InTech Print (April & June) • ISA InTech Online (July: 315-WH) • Automation Week

E-Newsletter (July)

14

15

Press Coverage OMNEX

– For Construction Pros – Concrete Technology – Municipal Waste Management

ELPRO – Chemical Engineering – Control Engineering China

16

17

Thought Leadership

Conference Presentations: – Mine Site Automation & Communication – ARC Orlando – Industrial Data Communications – PV America – ARC Beijing – Intersolar North America

Recognized and sought after as thought leaders in Industrial Automation

18

Newsletter

19

Social Media

www.facebook.com/CooperIndustries www.twitter.com/CooperInd

ELPRO kicks off Cooper Industries’ first postings on Social Media

20

Website Web Banners

– 315, 615 – Mining, Oil/Gas, Solar

Product Images – Updated – Events Listings

21

Signage

Cooper Technology Center Signage – Sydney (2011) – Rio (2012)

22

Marketing Deliverables August-December, 2012

23

Upcoming 2012 Advertising

– ISA InTech Print Ad – ISA InTech Online – ISA Web Banner Ads – Automation.com

E-Newsletter Ad – ISA Product Feature – ISA Show Guide – WEFTEC/ISA Ad

Direct Mail – 615M-1 Postcard

Email Blasts

Collateral – Network Management Brochure – Systems Solutions Brochure – App Notes – Accessory Data Sheets – Ethernet Switches – 245U-E Manual Mandarin – Graphics, Diagrams & Product

Images – Shirts, Giveaways

Newsletters Training Videos

– 615M & NMS

24

Upcoming 2012 Product Launches

– 615M & NMS – Raptor Alpha Build

Training – Partner, South Africa – User Groups – System Solutions Group

Conference Website

– Updates – International Sites

Webinar ─ ISA Co-branded

White Paper ─ ISA

Media Outreach Eaton Acquisition

25

Upcoming 2012 Trade Shows

– Appalachian Gas Short Course – American Power Engineering – Solar Power Int’l – ELECTRA Mining – ISA Automation Week – WEFTEC – MineExpo Int’l – APIA Pipeline – Goldfields Mining Expo – Baltimore Tow Show – Electronica – PowerGen Int’l – Others (TBD)

Thought Leadership – Appalachian Gas

Short Course – ISA Automation

Week 2013 Speaking

Abstracts

26

AUG SEPT OCT NOV DEC ISA Print Ad (General)

615/NMS Launch (official)

ISA Web Banner

ISA Web Banner

ISA Print Ad (General)

ISA Online Ad (615M)

ISA Show Ad

ISA Co-Branded Webinar (NMS)

Goldfields Mining Show

PowerGen Intl Show

White Paper (NMS)

WEFTEC Ad ISA Online Ad (NMS)

Automation.com E-Newsletter Ad (NMS)

Electronica Show

Editorial InTech

615M Postcard Mailing Newsletter

Training Videos (615 & NMS) S. Africa Training

APIA Pipeline Show

Florida Tow Show

Preparation for World of Concrete and all other 2013 trade shows.

AGSMC Show & Talk AEP Show

Solar Power Int’l ELECTRA Mining

MineExpo Show 2013 Planning

2013 Planning

System Solutions & NMS Brochures

ISA Show &Talk (615M & NMS)

Newsletter System Solutions Group Conference

Newsletter

WEFTEC Email Blasts

WEFTEC Show (615M)

User Group Conference

26