ALA Annual 2014/Las Vegas, NV

Cindy Aden; Merrilee Proffit; Jake Orlowitz ,et al

Wikipedia and Libraries: increasing your library’s visibility

OCLC Business Development & Research, Director, Wikipedia LibraryWith panelists from Rutgers University and Montana State University

• Jake Orlowitz, Wikipedia editor (Ocassi) and Director, Wikipedia Library

• Merrilee Proffitt, Senior Program Officer, Research, OCLC• Lily Todorinova, Undergraduate Experience Librarian,

Rutgers University• Kenning Arlitsch, Dean of the Library, Montana State

University• Cindy (Cunningham)Aden, Director of Partner Program ,

Business Development, OCLC

Panelists

• Setting the scene: research overview• Wikipedia: background• Rutgers University: research on

undergraduate behavior• Montana State University: creating library

visibility• Connecting to library content: OCLC KB API• Conclusion: questions and follow-up

Program Outline

Merrilee Proffitt

“Discovery happens elsewhere…”Lorcan Dempsey, OCLC Research

• Highly ranked (#6 in global traffic via Alexa)• Starting point for research

– Learning black market and GWR Google > Wikipedia > References

• Ideologically aligned with library mission– Access to knowledge – for free

• Shared appreciation of quality sources

Why Wikipedia?

–Disambiguation is important!–Wikipedia articles utilize Authority

Control

Shared challenges!

http://webempires.org/wikirank/top/

• In order to collaborate, negotiate with… who?• Community of editors is

– Distributed and virtual– Pulled in by heterogeneous interests

• Culture of combating “link spam”

Special challenges

Jake Orlowitz

LibrarypediaThe Future of Libraries and Wikipedia

@JakeOrlowitz, User:Ocaasi

Wikipedia’s mission

Imagine a world in which every person on the planet shares in the sum of all human knowledge.

Wikipedia’s scale

30 million articles286 languages2 billion edits8000 views per second500 million monthly visitors5th most popular website2000x larger than Brittanica

Wikipedia’s volunteers

20 million registered

80,000 active users

1,400 admins

Wikipedia’s FoundationSan Francisco200 employees

Donor fundedNon-profit

No-ads!

Wikipedia’s pillarsNeutralityVerifiabilityConsensusCivilityOpenness

Wikipedia’s reliability“Many eyeballs make all bugs shallow”

As accurate as Britannica

Virtual filter

Errors fixed quickly over time

The Library ConnectionWP Only as good as our sources

Libraries have the best sources

Wikipedia has the most eyeballs

Connect a circle of research and dissemination

The Wikipedia LibraryGain access to paywalled sourcesFacilitate research for editorsConnect with librariesLead to free and local sourcesPromote open access

Access partnershipsCredo, HighBeam,Questia, JSTOR,Cochrane Library,Oxford University Press,British Newspaper Archive, Royal Society,Keesings World Reports, BMJ...

Thinking big

What if every publisher donated free access to the 1000 most active

Wikipedians in that subject area?

Wikipedia Visiting ScholarsAcademic traditionResearch affiliatesUnpaid, remote positionsFull access to collectionsLiason to Wikipedia’s community

Thinking big

What if every library or research institution had one Wikipedia on staff

to access their collections and build the encyclopedia?

University partnershipInstitutional donation

5 -10 thousand editors

Subscription license

High cost

Technical implementation (OAuth)

Thinking big

The Wikipedia LibraryPowered by NYU??

Resource exchangeWP:RX

Fair use

Academic sharing

Global

OA Button

Thinking big

What if any editor anywhere in the world could be given a fair-use, full-

text copy of the source they need?

Fulfillment toolOCLC Pilot

IP affiliation

Proxy Resolver

Open URL

University initiative

WP:TWL/OCLC

Thinking big

What if every reference in a Wikipedia article

had the link to the full text source next to it?

OA signalling

Thinking big

What if every reference in a Wikipedia article

tagged whether it was free to read or reuse?

Wikipedia, Libraries = natural allies

Wikipedia is the starting point for research

We lead readers back to sources at librariesSo they can think critically about subjects

Lily Todorinova

Lily Todorinova, Undergraduate Experience Librarian

Lily.todorinova@rutgers.edu

Yu-Hung Lin, Metadata Librarian for Continuing Resources, Scholarship and Data

Yuhung.lin@rutgers.edu

Rutgers University Libraries

OverviewResearch studyRole of Wikipedia EditorsFuture steps

2014 Jan Feb Mar Apr May Jun Jul 2014

ALA Midwinter 1/24/2014

Interview Wikipedia Visiting Scholars 4/1/2014 - 4/30/2014

Wikipedia and Research Trajectories Study

4/28/2014 - 5/7/2014

Initial meeting with subject librarians about the project

5/23/2014

Brainstorming topics 5/23/2014 - 6/5/2014

Final topics are selected 6/9/2014

First conference call between librarians and Wikipedia Visiting Scholars

6/12/2014

Analyzing data of Wikipedia and Research Trajectories Study

5/7/2014 - 7/31/2014

Training of Wikipedia Visiting Scholars on library databases

6/16/2014 - 6/30/2014

Today

1. Research Study30 participants, 20-30 min Qualtrix surveyAnswer a set of questions about your

understanding of evaluating and using academic and non-academic sources

Read a pre-selected Wikipedia article and give feedback on its authoritativeness, intent and quality by using a provided brief rubric; list your alternatives if the Wikipedia article does not supply sufficient information

Good News: 87% responded correctly to the pre-test

In the responses, the important considerations when selecting sources for papers (in order):1. Ease of access (whether I can open it up

immediately)2. Relevancy and authority of the source

The length and nature of the bibliography of the source was considered “Not Important”

“In general, when you read articles on Wikipedia, are you likely to follow the links in the References or Notes section at the end of the article to find additional information?”

Very Un-likely

Unlikely Likely Very Likely

0

5

10

15

After reading a Wikipedia page, students were most likely to do the following (in order):1. Search Google for more information2. Search Wikipedia for another related article3. Go to the library’s webpage and use the

databases4. Use the Reference section of Wikipedia to

find more information on their topic5. Search the library’s catalog for books

2. Role of Wikipedia Editors and Library Subject Specialists

Identify Wikipedia content gaps in the specific subject areas (e.g., Cultures, Diversity, and Inequality – local and global) that are relevant to the curriculum Women in Jazz, Newark Jazz history, Asian immigrant experience in

New Jersey, Cultural competence in health care

Write/Co-write new article(s) or edit existing content in above topics to enrich the depth and authoritative of Wikipedia content and provide reliable Rutgers University Libraries licensed resources and Rutgers University digital content to close the identified gaps

Wikipedia editors engage with Rutgers librarians and provide training and guidance in the culture for Wikipedia editing to enable them to be effective Wikipedia editors

3. Next StepsIn-depth analysis of research dataStudy of faculty’s use of WikipediaCurriculum scanDetermine the value and utility of Wikipedia for

teaching research skills and supporting the Rutgers curriculum

Design uses for Wikipedia in the Rutgers University Libraries services (librarians can train editors, work with faculty, and students, promoting and facilitating among library colleagues, etc.)

Project Website: https://

en.wikipedia.org/wiki/Wikipedia:GLAM/Rutgers

_____________________________________________

Thank you!Lily Todorinova, lily.todorinova@rutgers.edu

Kenning Arlitsch

Does Google Know Us?

Semantic Identity on the Web

Kenning ArlitschDean of the Library

Google’s Perception of MSU Lib - 2012

Google Maps

Where does Google get its information?

Trusted Sources for Search Engines

• Wikipedia/DBpedia • No Wikipedia presence?

– You don’t exist to search engines• Influences to Google’s Knowledge Graph

– Google Places/Google My Business– Google+ – FreeBase

Wikipedia - 2012

DBPedia entry - 2012

Google Places - 2012

University of Montana - 2014

University of Montana 2014

Freebase – Univ of Montana Library

Freebase – Mansfield Library

Why?

Search: “Wikipedia authoritative source”

Extend the logic

• What other concepts are poorly defined?– “Library?”– “Institutional Repository”

• Search “NBA teams” vs. “institutional repositories”

DBPedia Library “Entity” Definition

What’s a librarian to do?

• Linked data as expression of network of concepts– things vs. strings

• Establish a semantic identity

How?

• Define libraries and library concepts in Wikipedia– Beware of *pedia culture and process

• Engage with other trusted data sources– Google Places/Google My Business– Google+ – FreeBase

• Mark-up metadata with schema.org

Montana State University Library - 2014

2014 Freebase entry

Google+ entry

MSU Library - 2014

MSU Library Semantic Web Team

• Kenning Arlitsch, Dean• Patrick OBrien, Semantic Web Director• Jason Clark, Head of Library Informatics and

Computing• Scott Young, Digital Initiatives Librarian

Cindy Aden

• OCLC KB is designed as a cooperative KB, accepting input and edits from participants.

• “Automating the content supply chain,” by getting publishers to contribute content collections and holdings information, making it easy for the library to see its full holdings.

• API will put libraries in front of users at point of need on third-party sites, like EasyBib and Wikipedia.

The OCLC KB API

Wikipedia Pilot

• A user, logged into Wikipedia, can download a script enabled with the OCLC KB API.

• User will be associated with an affiliated library, via IP address or Institution Code.

• Articles, available full-text, can be viewed while the user is on Wikipedia.

• If a library’s KB is not registered with OCLC, the API will attempt to locate the library’s URL resolver or open access full-text.

Register your library’s e-collection

• Use OCLC’s WorldShare management interface to access your WorldCat knowledge base and register your collection manually by identifying all the collections to which your library subscribes.

• Sign up for the PubGet service—your credentials are shared with OCLC which is authorized to harvest your holdings from content providers. Details of the PubGet service are here: http://www.oclc.org/knowledge-base/start.en.html

• Working with OCLC’s implementation staff, output your library’s knowledge base file from your local resolver, and OCLC will ingest it into the WCKB. (SerialsSolutions, SFX, and EBSCO all allow sharing of their KBs.) Documentation for individual link resolvers is available on the WCKB documentation page:

• http://www.oclc.org/support/services/knowledge-base/documentation.en.html

Transfer your KB to OCLC:

OCLC has agreements with EBL and ebrary, where they will automatically send holdings information to OCLC as libraries buy their content, as authorized by the library. Libraries need to contact EBL and ebrary to indicate that they wish their holdings to be sent OCLC.Libraries subscribing to ScienceDirect from Elsevier can request that their holdings information be shared with OCLC directly.

Automatic updates to the KB:

To begin this process a library must first request activation of your KB, please click here to fill out a request form: http://www.oclc.org/content/forms/worldwide/en/wckb-request.html

Most important of all:

• Easybib.com• Bibme.org• CitationMachine.net• Sciencescape.com• Citavi.com• Wikipedia.org

Partners with KB API linking

Explore. Share. Magnify.

Cindy AdenDirector, Partner Program, OCLC

adenc@oclc.org

@cindycpaa