Why’s B2B Marketing So Why’s B2B Marketing So Boring?Boring?

The Biggest Challenge in B2B The Biggest Challenge in B2B MarketingMarketing

Ho-Hum – not compelling

What do people like?What do people like?

1.1. To laugh or cryTo laugh or cry

2.2. A great storyA great story

3.3. To learn something unexpectedTo learn something unexpected

Engage people with things THEY like.

Laugh or CryLaugh or Cry

Laugh or CryLaugh or Cry

Tell a StoryTell a Story

Learn something unexpectedLearn something unexpected

But here’s what we findBut here’s what we find

In SummaryIn Summary

Loosen upLoosen up Laugh or cryLaugh or cry Good storyGood story Learn something newLearn something new

Talk HumanTalk Human

That’s what people really want.That’s what people really want.

Presented byPresented by

Jeff Ogden, the Fearless CompetitorJeff Ogden, the Fearless CompetitorPresident, Find New CustomersPresident, Find New Customerswww.findnewcustomers.comwww.findnewcustomers.com

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