Post on 14-Jun-2015
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David BainHost, Digital Marketing Radio
@DavidBainwww.digitalmarketingradio.com
Why SEO will never die
@DavidBain
How many of you have heard an “industry expert” proclaim that SEO is dead?
@DavidBain
“I'm beginning to believe that search engines are a dead-end
technology andfretting over where your site comes
up is a big waste of time.”
Online Advertising Discussion List1997
@DavidBain
4th September 1998 –Google Incorporates
@DavidBain
14th February 2003 –Google celebrates Valentine’s Day
@DavidBainGoogle’s “Boston” and “Florida” updates change the way SEO works forever
2003 – Google starts to significantly update its algorithm
@DavidBainWebProNews, 3rd February 2004
2004 – Is organic SEO dead?
@DavidBainShoeMoney’s Blog, 10th December 2005
2005 – SEO is dead
@DavidBain
CopyBlogger, 16th February 2006
2006 – SEO Copywriting is Dead
@DavidBainMarketing Pilgrim, 3rd August 2007
2007 – SEO is Dead. Again.
“Search Engine Optimization (SEO) as we know and detest it is obsolete in this day and age.”
@DavidBain@micah on Twitter, 8th November 2008
2008 – You will be out of business or irrelevant in 3 years
@DavidBainSEO Book, 21st January 2009
2009 – Will SEO Be Dead Within The Next Two Years?
@DavidBainDigital Quarters, 27th October 2010
2010 – SEO Is Dead, And The New King Is ‘SMO’
@DavidBain
State of Search, 19th July 2011
2011 – SEO is Dead – Long Live Algorithm Marketing
@DavidBain
Forbes, 20th July 2012
2012 – The Death Of SEO: The Rise Of Social, PR, And Real Content
@DavidBainMarketing Pilgrim, 29th May 2013
2013 – SEOmoz Rebrands to Moz.Does This Mean SEO is Dead?
@DavidBainClickZ, 14th July 2014
2014 – Is SEO Dead?
@DavidBain
Who’s saying that SEO is dead and what’s in it for
them?
@DavidBain
Web designers who don’t understand SEOand don’t want to lose their clients
Who is saying that SEO is dead and what’s in it for them?
@DavidBain
Traditional marketing agenciesthat don’t offer SEO services
Who is saying that SEO is dead and what’s in it for them?
@DavidBain
Bloggers who are fed updealing with comment SPAM
Who is saying that SEO is dead and what’s in it for them?
@DavidBain
Website owners who have beenburnt by snake oil salesmen
Who is saying that SEO is dead and what’s in it for them?
@DavidBain
Internet marketers trying tosell you their ‘new’ system
Who is saying that SEO is dead and what’s in it for them?
@DavidBain
Before we agree that SEO is dead, we need to be
absolutely sure what SEO is…
“Search engine optimization (SEO) is the process of affecting the visibility of a website or a web page in a search engine's
"natural" or un-paid ("organic") search results.”
Wikipedia25
How is SEO defined?
Successful SEO is measured by the end result, not defined by the process
@DavidBain
So…As long as if search engines
(in any form) continue to exist, SEO will exist
@DavidBain
SEO: What worked10 years ago vs. today
@DavidBain
Keyword density
2004 2014
Context & Brand identity
@DavidBain
Quantity of links Key influencers
2004 2014
@DavidBain
Article submission Become your own authoritative content publisher
2004 2014
@DavidBain
How has Google’s SERP changed?
@DavidBain
2004 2014
ReviewsLocation & brand details
Mega sitelinks
@DavidBain
5 top SEO areas to focus on in 2014
1) Site speed & architecture2) Multi-platform optimization
3) Canonicalization, localization, microdata & reviews4) Become an authoritative content publisher
& build your personal social reputation5) Utilise landing pages data & GWT
@DavidBain
Site speed & architecture
@DavidBain
2 steps to improving site speed & architecture
1. Use a great host 2. Use a great CMS
www.mywphosting.com www.studiopress.com
@DavidBain
Multi-platform optimization
@DavidBainwww.digitalmarketingradio.com
Responsive design
@DavidBainwww.digitalmarketingradio.com
Responsive design
@DavidBainwww.digitalmarketingradio.com
Responsive design
@DavidBainwww.digitalmarketingradio.com
Responsive design
@DavidBainwww.digitalmarketingradio.com
Responsive design
@DavidBain
Why is responsive design so important now?
@DavidBain
Canonicalization, localization, microdata &
reviews
@DavidBainhttps://support.google.com/webmasters/answer/139394?hl=en
Canonicalization
@DavidBainhttps://support.google.com/webmasters/answer/189077?hl=en
Localization - Hreflang
@DavidBainhttp://googlewebmastercentral.blogspot.com.au/2013/05/using-schemaorg-markup-for-organization.html
Microdata
@DavidBainhttp://schema.org/PostalAddress
Microdata – Schema.org
@DavidBainhttps://www.google.com/search?q=receptional
Reviews
@DavidBain
Become an authoritative content publisher
& build your personal social reputation
@DavidBainhttp://www.youtube.com/results?search_query=online+marketing
Authoritative content marketing – YouTube
@DavidBainhttp://www.youtube.com/results?search_query=digital+marketing
Authoritative content marketing – YouTube
@DavidBainhttp://www.youtube.com/watch?v=j7ChQkZ5mSA
Authoritative content marketing – YouTube
@DavidBain
Build your personal social reputation
@DavidBain
Build your personal social reputation
@DavidBain
Build your personal social reputation
https://klout.com/#/DavidBain
@DavidBain
Utilise landing pages data & GWT
Google keyword data is increasingly ‘not provided’ in Google Analytics When you ‘claim’ your site in Google Webmaster Tools, 90 days worth of
keyword data is visible By comparing your known keywords with your organic traffic for each page,
you get a much better idea of the search terms that are working for you
@DavidBain
5 top SEO areas to focus on in 2014
1) Site speed & architecture2) Multi-platform optimization
3) Canonicalization, localization, microdata & reviews4) Become an authoritative content publisher
& build your personal social reputation5) Utilise landing pages data & GWT
Why SEO will never die
Search engines are increasingly popular – unless search engines cease to exist, SEO will never die
David BainHost, Digital Marketing Radio
@DavidBainwww.digitalmarketingradio.com
Why SEO will never die