Why Mobile Matters

February 12, 2010 10:15 to 11:30 a.m.

Content Leader: @chrisbonneyChris Bonney, VP, Client Experience

Vanguard Technologywww.vtcus.com

Connecting Great Ideas and Great People

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Takeaway #1

First step is to create a good first impression on mobile. (via @chrisbonney) #tech10

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The rate at which Americans went online with their handheld on the typical day increased by 73% in the sixteen months between the 2007 and 2009 surveys.Source: Pew Internet & American Life survey conducted from March 26 – April 19, 2009. Margin of error is +/- 2.

http://www.flickr.com/people/whatleydude/

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46% say that mobile access is very important for getting online information on the go.

http://www.flickr.com/people/moriza/

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17% say mobile access is very important to them so they can share or post online content while away from home or work.

http://www.flickr.com/photos/scragz/

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50% say it is very important to them to have mobile access in order to stay in touch with other people.

http://www.flickr.com/people/kiwanja/

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Takeaway #2

Mobile is quickly becoming a preferred method for finding info and communicating on the Web. (via @chrisbonney) #tech10

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http://www.guardian.co.uk/technology/2009/jan/02/2008-predictions-evaluated

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Context Is

Key

Context is key.

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Secret To Success

Context

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Takeaway #3

The secret to success with mobile is context: user/content/environment. (via @chrisbonney) #tech10

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Your Members On Mobile

- Social networking- Texting- Pictures- Email- Search- Apps- Maps- Weather- Stocks- Blogs- News- Videos- TV shows- Gaming- Music- “I’m hungry for Chinese” tweet post-marathon

http://www.flickr.com/people/faceme/

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What’s Possible?

- Donations- Renewal notifications- Event reminders- Session details- RSVPs - Advocacy status- Micro-volunteering- Social networking- Attendee networking- Job search- Blog- Games

http://www.flickr.com/people/arincrumley/

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Takeaway #4

Imperative we embrace mobile sooner rather than later. Apps, texting or just mobile-ready are all options (via @chrisbonney) #tech10

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Contact Information

Chris Bonney@chrisbonneycbonney@vtcus.comVP of Client ExperienceVanguard Technology

www.vtcus.com/ASAEMobile.aspx