Realtors : Need help selling your properties?

Meet Tekeysha, your O-D Real Estate Multi Media SalesExpert. She’s here to help you get your houses off themarket as quickly as possible.

Tekeysha HendricksReal Estate Multi Media

Sales Expert

Contact me at:thendricks@uticaod.comW 315.792.5068C 315-525-0421F 315-792-5085 facebook.com/TekeyshaAtTheOD

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I CAN HELP.

Why Advertise? –1 - Advertise Because Your Competition isAdvertising.There are only so many consumers in themarket who are ready to buy at any onetime. You'll need to advertise to keep regu-lar customers and to counterbalance theadvertising of your competition. You mustadvertise to keep your share of customersor you will lose them to the more aggres-sive competitors.

2 - Advertise to Reach New Customers.Your market changes constantly. Newfamilies in the area mean new customersto reach. People earn more money, whichmeans changes in lifestyles and buyinghabits. The shopper who wouldn't consid-er your business a few years ago may be aprime customer now. Remember - 20% offamilies will move this year, 5 million peo-ple will be married and 4 million babieswill be born*.

3 - Advertise Continuously.Shoppers don't have the store loyalty theyonce did. You must advertise to keep pacewith your competition. The National

Retail Merchants Association states:"Mobility and non-loyalty are rampant.Stores must promote to get former cus-tomers to return and to seek new ones.

4 - Advertise to Remain With ShoppersThrough the Buying Process.Many people postpone buying decisions.They often go from store to store compar-ing prices, quality and service. Advertisingmust reach them steadily through theentire decision-making process. Yourname must be fresh in their minds whenthey ultimately decide to buy.

5 - Advertise Because it Pays Off Over aLong Period.Advertising gives you a long-term advan-tage over competitors who cut back orcancel advertising. A five year survey ofmore than 3,000 companies found-Adver-tisers who maintain or expand advertisingover a five year period see their salesincrease an average of 100%. Companies,which cut advertising, averaged salesdecreases of 45%.

6 - Advertise to Make More Sales.Advertising works! Businesses that suc-ceed are usually strong, steady advertisers.Look around. You'll find the most aggres-

sive and consistent advertisers are almostinvariably the most successful.

7 - Advertise Because There is Always Busi-ness to Generate.Your doors are open. Salespeople are onthe payroll. Even the slowest days producesales. As long as you're in business, you'vegot overhead to meet and new people toreach. Advertising can generate customersnow - and in the future.

8 - Advertise to Keep a Healthy PositiveImage.In a competitive market, rumors and badnews travel fast. Advertising corrects mis-leading gossip, punctures "overstated" badnews. Advertising that is vigorous andpositive can bring shoppers into the mar-ketplace, regardless of the economy.

9 - Advertise to Maintain EmployeeMorale.When advertising and promotion are sud-denly cut or canceled, salespeople maybecome alarmed and demoralized. Theymay start false rumors in an honest beliefthat your business is in trouble. Positiveadvertising boosts morale. It gives yourstaff strong additional support.