Who is Gen Z? With $44B in Buying Power, You Should Probably Find Out

WhoisGenZ?With$44BinBuyingPower,YouShouldProbablyFindOut

PATRICKDUNCAN,SVP,MarkeKng,E-CommerceandDistribuKon,HelzbergDiamondsBILLYMAY,SVP,MarkeKng,eCommerce,andCorporateDevelopment,

AbercrombieandFitchCHRISWONG,VP,StrategyandEcosystem,IBMGlobalConsumerIndustry

Industriesinterviewed

FoodmanufacturerApparelandfootwearmanufacturerHouseholdgoodsmanufacturerPersonalcaremanufacturerDepartmentstoreSpecialtyretailerOnlineretailer

Rolesinterviewed

ChiefMarketingOfficerChiefMerchandisingOfficerChiefInformationOfficerGVPDigitalMediaSVPDigitalandeCommerceSVPMarketing,AnalyticsandPricing

VP/Director,DigitalMarketingVP/Director,BrandStrategyVPMarketingandGlobalWholesaleDirector,GlobalConsumerInsightDirector,ProductManagementCo-founderofonlineretailer

Are we ready?

Availablefordownload:ibm.biz/uniquelygenz

Who is Gen Z? With $44B in Buying Power, You Should Probably Find Out

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Transcript of Who is Gen Z? With $44B in Buying Power, You Should Probably Find Out

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