Post on 11-Jan-2017
Which Digital Marketing Channels are Right for You?
Hello!I am Evan JanuliI am here because I love to give presentations. You can find me at @username
Let’s talk
about the big thing
What is marketi
ng?
You can’t sell anything if you can’t tell anything – Beth Comstock (GE)
Make your marketing so useful people would pay for it – Jay Baer (Marketing Consultant)
A brand is no longer what we tell the consumer it is – It is what consumers tell each other it is – Scott Cook (eBay)
Do or do not; there is no try – Yoda
Think like a consumer, not a marketer
CPCs are 47% less on mobile than on desktop
Instagrammed 3 photos14 likes and counting
Already lost 52
minutes of epic
road trip
Using mobile device to solve problem, not find a brand
The most expensive state for car insurance is New Jersey
The least expensive state for car insurance is Ohio
Local Behaviour
WHAT WORKED WELL IN THE PAST…
MIGHT NO LONGER WORK
TODAY
“ Let’s Play!
When do consumers buy
our product
s?
PurchaseWants Needs
Social Ads
Which platform to use?
Don’t always do hard-sell. Consumers are easy to get tired of promo.
Building engagement. Gaining emotional bond with the audience.
Content Marketi
ng
Content never dies!
Native Ads is proven to be effective
Creating “Word of Mouth”
Deals Site
Seize the moment!
Do the hardest sell ever!
Make it as tempting as possible!
Email Marketi
ng
Very personal.
The product is just right for you.
Don’t be a robot, be a human!
BannersImage speaks well than words.
Less word, better work
Creating “Word of Mouth”
There is no right or wrong in marketingYou just know what works and what doesn’t work.
Let’s plan your
suitable marketin
g channels
Thanks!Let’s Discuss!You can find me at @username & user@mail.me