WHAT’S NEXT?

Nuovi modelli di business all’interno dell’UGC:il crowdsourcing visto da Zooppa

IN MARKETING + COMUNICAZIONE

THE FUTURE OF ADVERTISING

Wired, giugno 2006

“The rise of crowdsourcing”

Jeff Howe

CROWD

OUTSOURCING

CONGRATULAZIONI! TU SEI LA PERSONA DELL’ANNO

CUSTOMERREALLY IS KING

MOTIVAZIONI

Comunità

Punti e premiClassifiche e competitività

Distintivi e raggiungimento dell’obiettivo

Reputazione

Collaborazione Autorealizzazione

Altruismo

DivertimentoRelazione

IL DONO

CONTRACCAMBIARE

RICEVERE

DONARE

Product developmentContent generationAdvertisingProblem solvingIdea JamPrediction MarketCrowdfundingEtc.

BUSINESS AREA

Product developmentContent generationAdvertisingProblem solvingIdea JamPrediction MarketCrowdfundingEtc.

BUSINESS AREA

Product developmentContent generationAdvertisingProblem solvingIdea JamPrediction MarketCrowdfundingEtc.

BUSINESS AREA

Product developmentContent generationAdvertisingProblem solvingIdea JamPrediction MarketCrowdfundingEtc.

BUSINESS AREA

Product developmentContent generationAdvertisingProblem solvingIdea JamPrediction MarketCrowdfundingEtc.

BUSINESS AREA

Product developmentContent generationAdvertisingProblem solvingIdea JamPrediction MarketCrowdfundingEtc.

BUSINESS AREA

Product developmentContent generationAdvertisingProblem solvingIdea JamPrediction MarketCrowdfundingEtc.

BUSINESS AREA

Product developmentContent generationAdvertisingProblem solvingIdea JamPrediction MarketCrowdfundingEtc.

BUSINESS AREA

SEEKER SOLVER

VANTAGGI

SEEKER SOLVER

SVANTAGGI

ZOOPPA:ADVERTISING2.0

Una piattaforma di user generated advertising, ispirata ai principi del crowdsourcing e alle dinamiche dei social network, che ha rivoluzionato il modo di fare pubblicità in Italia e in America.

Un modello definito di social advertising.

ZOOPPA

DIAGRAMMA

BENEFITS

LET’S OPEN YOUR BRAND!

IMMAGINI

http://www.wired.com/images/press/bios/Jeff_Howe.jpg

http://www.wired.com/images/article/full/2008/09/crowdsourcing_250px.jpg

Scansione dalla rivista Time della copertina del 13.12.2006

http://ceoworld.biz/ceo/wp-content/uploads/2009/05/e-mail-marketing.png

http://blog.miglioriamo.it/wp-content/uploads/2009/11/motivazione.jpg

http://sendhilkumaar.files.wordpress.com/2009/08/crowdsourcing1.jpg