Post on 14-Apr-2017
• Skill level of the sender?
• Shared server?
• Standard WordPress emails?
• Registered users?
• What do you share on your site?
• Keep a calendar
for planning
content
• Think about your
seasonal
content
• Plan regularly
around these
What do I say? • Don’t always promote yourself
• Be reactive
• Keep something unique for newsletters
• Be relevant
K.I.S.S. • Limit newsletters to 3 or 4 messages
• Prioritise the key messages to the top
• Use a combination of images, headings and
copy
• Provide at least one call to action
Definite do’s • Consider offering a free “gift” for
signing up
• Send a Welcome email when people
sign up
• Cleanse your list occasionally