Post on 17-Oct-2014
description
The Content Marketing Recipe
What The Heck Is
Content Marketing?
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Content Marketing is the opposite of advertising
Content Marketing
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Content Marketing is about engaging consumers with the stuff they really want
-Keith Blanchard
Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers. This information can be presented in a variety of formats, including news, video, white papers, e-books, info-graphics, case studies, how-to guides, question and answer articles, photos, etc.
Content Marketing
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Wikipedia Definition
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Content marketing is focused not on selling, but on simply communicating with customers and prospects.
Content Marketing
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Wikipedia Definition
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The idea is to inspire business and loyalty from buyers by delivering
“consistent, ongoing valuable information”
Customer benefits are highlighted
What you can do for them?
How your service or product can help them achieve their goals and make them more successful
Content Marketing
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Word-of-mouth exposure Improved SEO ranking
Your business is easily found
Content Marketing
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Pre-qualify customers
Based on information you have given them
Prospect is ready to buy
Content Marketing
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Content Marketing
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Content Marketing is NEVER about you
Your customers don’t care about
you, your products, your services
They care about themselves, their wants and their needs
Content Marketing
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Your business goal is for people
to get to know, like, and trust
your brand
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Content Marketing
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View the post on the website:
http://marliescohen.com/content-marketing/
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Content Marketing
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For more information contact
www.marliescohen.com
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Marlies Cohen
Social Media Maven & Success Coach
For Small Businesses In Thrifty Ways
Content Marketing
www.marliescohen.com
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