WHAT  IS  BUSINESS  INTELLIGENCE?  by  Eleonora  Ivanova  

Business  intelligence…  

Simply  a  combina2on  of  business  acumen  and  nerdiness?  

Not  quite  Eleonora  Ivanova   2  

What  is  Business  intelligence?  

Theories  

Methodologies  

Processes  

Architectures  

Technologies  

From  raw  data…  

…  to  informa2on  for  business  decisions.  

Eleonora  Ivanova   3  

What  informa2on  can  BI  provide?  

Which  of  our  customers  are  

most  profitable?  

Who  are  our  customers?  

Which  of  our  products  are  making  loses?  

Where  can  we  cut  costs?  

Eleonora  Ivanova   4  

How  does  BI  work?  By  means  of…  

Data  warehouse   Analy2cs  

Report   Dashboard  

Eleonora  Ivanova   5  

Why  to  use  Business  Intelligence?  Data  

Informa2on  

Knowledge  Decisions  

Profits  

Do  you  agree?  BI  helps  you  make  profits.  

Eleonora  Ivanova   6  

Judgments  and  decisions  should  be  based  on  facts.  This  is  the  purpose  of  Business  Intelligence.  

Never  believe  without  facts!  

Eleonora  Ivanova   7  

Facts  by  The  Economist  

Eleonora  Ivanova   8  

Business  Intelligence  Make  quicker  and  easier  decisions  with  beVer  informa2on.    

Eleonora  Ivanova   9  

And  as  we  could  see,  it  is  hard  to  overstate  the  value  of  good  informa2on  for  business  decisions.  

Eleonora  Ivanova   10