What does it meanto be lean ?

Few good Lean Startup recipes

Who am I ?@ssacard

Startup dev & technical PM

From 5 to 450 people. 5 pivots.

(1999-2004)

Product Development Manager

(2005-2007)

Learnt what «scaling» really means.

Startup co-founder

(2008-2011)

Both failed quite quickly. I know why.

Mentor

(2013)

I try to help others to notdo the same mistakes I’ve done.

LSM Paris alumniLean Startup practioner

Lean Startup coach

Lean Startup Meetup (Lille)Lean Startup Dojo (Lille)

Lean Startup

Customer Development +

Agile Product Developement+

Lean

A movement

90’s 2005 2008 201220112010

Eric RiesSteve Blank Ash Maurya

Lean

value performance and continuous improvement by reducing waste on the product line.

When building a Startup, what is the production line ?

A startup is assembling aBusiness Model That Works

Idea Exit

Typical Startup Process

Write business plan, raise money

techdevelopment

launch

growth

rince and repeat(many times)

Quit (because out of ressource)

Pour moneyto grow

Idea Exit

Lean Startup Process

Execute business, raise

money

techdevelopment

launch MVPgrowth

customerdevelopment Quit / Pivot (because wrong model)

Idea Exit

Idea Exit

Stop wasting other’s time and money by working on something nobody wants.

Build incrementally proofs of traction.

1/ Don’t fall in love with your idea

Talk to people.

2/ Have a vision, and build it incrementally (*).

Think big, start small.

(*) each increment must create value, don’t build a «house of cards» style model.

3/ Focus on finding customers first(understand and prove the value)

not only users (*)

(*) more complex on biface models, but possible.

4/ Be accountable for your progress.

Report and measure.

(*) more complex on biface models, but possible.

5/ Focus on usage.

Technology is only useful for automating and scaling

6/ Build a product few customers will love(build on product excellent)

Know intimaly your early adopters

Thank you

hello@sacard.fr@ssacard

06 77 44 82 43