Post on 02-Dec-2014
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November 12-13, 2012 • Hotel Pennsylvania
What can your organization do in 17 minutes?
The rise of social media in emergency management
Continuity InsightsNew York
12 November 2012
Brian Gray@brianinroma
#cismem
November 12-13, 2012 • Hotel Pennsylvania
“Those who can communicate can’t help but be successful.”
Lieutenant-General Peter Devlin
November 12-13, 2012 • Hotel Pennsylvania
Essential Programme Components
Task
Structure
BehaviorChange
Low
High LowCertainty
Agre
emen
t
November 12-13, 2012 • Hotel Pennsylvania
November 12-13, 2012 • Hotel Pennsylvania
November 12-13, 2012 • Hotel Pennsylvania
Culture > Strategy > Reaction
November 12-13, 2012 • Hotel Pennsylvania
November 12-13, 2012 • Hotel Pennsylvania
Technology is changing the culture of communication
Source: http://mashable.com/2012/02/21/babies-with-ipads-blog-implodes-from-cuteness-pics/#49629Babies-With-iPads
November 12-13, 2012 • Hotel Pennsylvania
Degree
Closeness
Betweenness
Social media challenge the sources of network power
Source: Dave Gray, The Connected Company.
November 12-13, 2012 • Hotel Pennsylvania
Positional authority is being supplanted by the ability to influence
Source: http://dedwarmo.com/wp-content/uploads/arrest-kony-2012.png.
November 12-13, 2012 • Hotel Pennsylvania
Our attitudes toward social media:The six ‘F’s
Folly Fear FlippantFormulating
Forging Fusing
Source: http://muppet.wikia.com/wiki/File:Dictionary_letter_f.JPG
.
November 12-13, 2012 • Hotel Pennsylvania
Social Media Risk
Source: http://www.cbsnews.com/8301-501465_162-57451895-501465/sweden-twitter-experiment-sparks-controversy/
Source: RedCross Blog
November 12-13, 2012 • Hotel Pennsylvania
Social Media Risk Mitigation
Avatar Effect
•Tolerate failure•Accept responsibility•Identify opportunity to exploit
Trolls•Don’t feed them•Monitor and block
Privacy•Implement a social media policy•Leaders must set the example
Ghost Town
•Carefully select platforms•Organizations don’t tweet, people do
November 12-13, 2012 • Hotel Pennsylvania
The best social media policy ever:
“Don’t do anything stupid.”
November 12-13, 2012 • Hotel Pennsylvania
Emergency Management
Tasks
November 12-13, 2012 • Hotel Pennsylvania
Emergency Management Framework
Sense Decide Respond
Learn
Review
Social Organization
November 12-13, 2012 • Hotel Pennsylvania
November 12-13, 2012 • Hotel Pennsylvania
Fortunately Twitter self-corrects
November 12-13, 2012 • Hotel Pennsylvania
The action is at the frontier of complexitySource: http://www.noop.nl/2008/08/simple-vs-complicated-vs-complex-vs-chaotic.html
November 12-13, 2012 • Hotel Pennsylvania
Super heroes can’t do complexity
November 12-13, 2012 • Hotel Pennsylvania
Source: http://blogs.cisco.com/wp-content/uploads/beecham_research_internet_of_things.jpg
November 12-13, 2012 • Hotel Pennsylvania
High performer characteristics:• Awareness• Influence• Compatibility
November 12-13, 2012 • Hotel Pennsylvania