http://www.youtube.com/watch?v=J4oKXagF3IE

SaveInvest TravelExpenses ShopTransfer

Bank

You

Taxes

Expenses

You

Bank

Save

Invest Travel

ShopTransfer

Taxes

Transact

Analyze

Plan

Advise

Communicate

Service

Rates

Opinions

Email

SMS

Social Media (Wiki, Blogs, Micro Blogs)

Account Info

Data

Meta Data

Collective Intelligence

Share

Collaborate

Communicate

Consolidate(Mash up’s)

LanguageShare(Peer 2 Peer)

Collaborate(Folksonomy)

Communicate

Wiki’s: Wikipedia has 19,611,501 articles written by 11,821,926 people across the world. 25 times more than Encyclopedia Britannica.

Pictures: had more than 4Bn pictures uploaded in last 5 years.

Documents: the biggest business media site for sharing presentations, documents and pdfs receiving 25 million visitors monthly.

Video: is dominated by which has 28,800 hours of footage added daily with a billion videos served a day

Niche Networks: with 60 million CV’s from 200 countries has changed the way brands search for talent.

Social Networks: With over 400,000,000 active users on spending 5 & a half hours every month.

Micro blogging: with 27.3 million tweets a day, Twitter is the biggest micro-blog platform

Blogs : 126,861,574as tracked by blogpulse and 42,234 new blogs started in last 24 hours.

eMail: 90 trillionemails were sent on the Internet in 2009.

Free Trial

Interactive Help

Beta Users & Prosumers

Adoption

Casual

Relevant

Concise

Dialogue

Language Information

Explicit

Grouped

Interactive

Persistent Navigation

Visual & Textual

Analytically Driven

Design

Known Known’s

1. Mobile is not one form factor

2. Mobile is not Web

3. Mobile has to sync with Web

4. Open Ecosystems will win over Walled Gardens

5. Location & Payments will drives VAS

Known Unknown’s

1.Rich experience (with QR Codes & augmented reality)

2.Location Based Social Media

3.Rich mobile Adverts

4.NFC & Payments

5.New Security Challenges

x

Whomever

Whenever

Whatever

Rich Content

=

Advice

Analyze

Transact

View

TransactionEase

Device Agnostic

Collective Buying

Social Sharing

Personalized UX

Aggregated View

Goals & Spending Tools

Winning Features

1

2

3

4

5

6

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