Post on 22-Feb-2016
description
What Are We Actually Doing This Week?
Deepen the local Hawaiian experience for visitors.
empathize: what?
When you feel what the other person is feeling.
When you can mirror their expression, their opinions, and their hopes.
empathize: what?
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empathize: why?
Look for needs that are meaningful to THEM, not to you.
to discover people’s expressed and latent needs so that you can meet them through your design solutions.
empathize: why?
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empathize: how?
without judgmentwith a beginner’s eyeswith curiosityoptimisticallyrespectfully
immerse
observe
engage
empathize: how?
immerse yourself in the situations and experiences your
user has
immerse
observe
engage
empathize: how?
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observe what your user is doing,how s/he is doing it,
and what prompted the behavior
immerse
observe
engage
empathize: how?
what is this person (or persons) doing?Notice what is happening both with the person and the context he/she is functioning within.
how are they doing it? pretend you are describing the picture to someone not looking at it.
why are they doing it this way? take a guess. start to form a story. then ask.
what :: how :: why
1. seek stories
2. talk about feelings
3. ask “why”
empathize: how?
1. Thinking you are a user and can design from your experience
2. Asking your user to design for you
empathize is NOT:
1. seek stories
2. talk about feelings
3. ask “why”
4. capture your findings
empathize: how?