Post on 31-Aug-2014
description
BacklinksBacklinksby: Kevin Barnes - Traffic Geyserby: Kevin Barnes - Traffic Geyser2009
What you will learnWhat you will learn
What are backlinks?What are backlinks?The Importance of backlinksThe Importance of backlinksBacklink structure Backlink structure Common problems with building backlinksCommon problems with building backlinks
What are backlinks?What are backlinks?BacklinksBacklinks are inbound links that are directed are inbound links that are directed towards your website or other online towards your website or other online properties.properties.
Web Page 1Web Page 1 Web Page 2Web Page 2linklink
The importance of The importance of backlinksbacklinksBacklinksBacklinks are important and are a major are important and are a major building block to SEO because some search building block to SEO because some search engines, especially Google, will give more engines, especially Google, will give more credit to websites that have a good number credit to websites that have a good number of quality backlinks, and consider those of quality backlinks, and consider those websites more relevant than others in their websites more relevant than others in their SERP’s for a search query.SERP’s for a search query.
The number of backlinks is an indication on The number of backlinks is an indication on the popularity or importance of that the popularity or importance of that website.website.
The importance of The importance of backlinksbacklinksSearch engines calculate the relevance of a Search engines calculate the relevance of a website based on keywords. website based on keywords.
If there are no inbound links going to a site, If there are no inbound links going to a site, the search engines will do their best to the search engines will do their best to decide and rank the site for a keyword they decide and rank the site for a keyword they deem relevant. deem relevant.
The importance of The importance of backlinksbacklinksLet’s look at an example:Let’s look at an example:
Dog Dog TrainingTraining
Click Click HereHere
Dog Dog CareCare
Dog Dog CareCare
Dog Dog CareCare
The importance of The importance of backlinksbacklinks
It’s harder to influence the search engine It’s harder to influence the search engine with external backlinks from other websites.with external backlinks from other websites.
Think of each one way inbound link as a Think of each one way inbound link as a vote. vote.
Every time you get a relevant one way link Every time you get a relevant one way link your site your sites authority increases.your site your sites authority increases.
The importance of The importance of backlinksbacklinks
Focus on getting Focus on getting QUALITYQUALITY inbound links. inbound links.
Just getting inbound link is not good Just getting inbound link is not good enough. It’s the quality of the inbound link enough. It’s the quality of the inbound link that matters...that matters...
BacklinkBacklink Structure StructureWhat makes a quality link?What makes a quality link?
• Search Engines consider the content of Search Engines consider the content of the sites to determine to quality of the link. the sites to determine to quality of the link.
When inbound links coming from other When inbound links coming from other sites have content related to your site, sites have content related to your site, those links are considered more relevant to those links are considered more relevant to your site.your site.
• The higher the relevance of the inbound The higher the relevance of the inbound links, the greater the quality.links, the greater the quality.
BacklinkBacklink Structure Structure
Your SiteYour Site
Dog Dog TrainingTraining
Off SiteOff Site
Car RacingCar Racing
Example of what you don’t want...Example of what you don’t want...
Poor quality linkPoor quality link
BacklinkBacklink Structure Structure
Your SiteYour Site
Dog Dog TrainingTraining
Off SiteOff Site
Pet TrainingPet Training
Example of what you do want...Example of what you do want...
Good quality linkGood quality link
BacklinkBacklink Structure Structure
Anchor Text: The contextual content that Anchor Text: The contextual content that is hyper linked on a webpage. is hyper linked on a webpage.
BacklinkBacklink Structure Structure
How to make the How to make the anchor textanchor text using HTML using HTML
<a href="http://Domain.com">Wikipedia</a>
<a href=”get.adobe.com/reader/">Click Here</a>
BacklinkBacklink Structure Structure You want backlinks pointing to your You want backlinks pointing to your
websites that are using the keywords that websites that are using the keywords that you are wanting to rank in the SERP’s for.you are wanting to rank in the SERP’s for.
Having your Keywords in your Domain URL Having your Keywords in your Domain URL can be very helpful, but its not the end of can be very helpful, but its not the end of the world.the world.
http://www.Keyword.com/http://www.Keyword.com/
Common Problems with building Common Problems with building backlinksbacklinks
Nofollow linksNofollow links
Building links too fastBuilding links too fast
Link ExchangesLink Exchanges
To many forum linksTo many forum links
Low PageRank linksLow PageRank links
Common Problems with building Common Problems with building backlinksbacklinks
Nofollow linksNofollow links
Nofollow links are links that have the Nofollow links are links that have the rel=”nofollow” tag within the url code. rel=”nofollow” tag within the url code.
example:example:<a <a rel=”nofollow”rel=”nofollow” href=”http://www.URL.com/”>Keyword</a>href=”http://www.URL.com/”>Keyword</a>
Common Problems with building Common Problems with building backlinksbacklinks
Nofollow linksNofollow links
Make sure that the links your getting are not Make sure that the links your getting are not all nofollow links. This will make ranking all nofollow links. This will make ranking website for your keywords harder. website for your keywords harder.
You want to focus on getting dofollow links. You want to focus on getting dofollow links. These are links that do not have the These are links that do not have the nofollow tag.nofollow tag.
Common Problems with building Common Problems with building backlinksbacklinks
Building backlinks too fastBuilding backlinks too fast
This may flag the search engines that your This may flag the search engines that your (spamming) and your site can get slapped in (spamming) and your site can get slapped in the rankings.the rankings.
You site can get black listed...You site can get black listed...
Common Problems with building Common Problems with building backlinksbacklinks
Link ExchangesLink Exchanges
Are sites that link to you if you place a link Are sites that link to you if you place a link back to there site. ...may be easy to get but back to there site. ...may be easy to get but they will cost you.they will cost you.
This was popular in the 90’s and can be This was popular in the 90’s and can be considered spam today. considered spam today.
Common Problems with building Common Problems with building backlinksbacklinks
Too many forum linksToo many forum links
Having links in your forum signature can Having links in your forum signature can look like spam. look like spam.
Don’t put a lot of links in your forum Don’t put a lot of links in your forum signature. Try to stick to having just one.signature. Try to stick to having just one.
Common Problems with building Common Problems with building backlinksbacklinks
Low PageRank LinksLow PageRank Links
PageRank was developed by Google and is PageRank was developed by Google and is on a scale from 0 -10. Ten being the highest on a scale from 0 -10. Ten being the highest quality score.quality score.
Focus on getting links that have high PR. Focus on getting links that have high PR. These links have more authority and get These links have more authority and get indexed by the search engines more often.indexed by the search engines more often.