Post on 03-Jul-2020
Welcome to our Canva Training!Part 1
Background on Images in Marketing
Goals for the Training
Content
Color
Creativity
How to Make the images
Why Images?
90% of information transmitted to the brain is visual.
Visuals and Images are processed 60,000 X faster in the brain than text.
Posts with images receive 94% more page visits and engagement than those without.
Facebook posts with an image receive, on average, more than 2 times as many comments as those without.
Most shared Facebook posts in 2014 87% had images
Let’s try that again!
Images are proven to attract more attention online!
CONTENT
Where do you find the Content?
Content Source = YOU!
Create Short Tips and Tidbits
Extract one liners from your articles – newsletters, blogs, white papers
Think of what you tell clients
What are you always repeating to clients
Info you share with people to tell them how you help people
Benefits people get by working with you.
MUST HAVES for EVERY IMAGE YOU CREATE
The tip and information
Your name / company name
Your website url (no http
www.PepperItMarketing.com
The Importance of Colour
Colour can make or break your image
Colours make a Difference!
Match Colour = more Professional Images
Use colour matching tools available
> Colorpick eyedropper or Pixie by Nattyware
Know what colour codes are
Keep a list of your own company’s brand colours
Fonts (Typeface)
Fonts keep the Variety in your images
Why use Fonts other than Helvetica and Tahoma?
Adds your Branding to the image Conveys your Message better Brings Professionalism to the
image Makes your Images stand out from
others
Typeface and Font can backup your message
Where to find more Fonts?
Google Fonts
DaFonts
Font Squirrel
Urban Fonts
My Fonts
Adding New Fonts to your Computer
Download the TTF file (check Terms of Use)
Open Fonts Folder on your computer (control panel, Fonts)
Copy download TTF file to the Fonts folder
* Note: If you use a unique font in a power point and need to play that from another PC – unless it has this on the computer it will revert to a standard one, like Arial.
Backgrounds
Bring Life to your Words
Lifeblood of your Visuals
Make or Break the Message
Add Power and Impact
Quietly support the Message
Where to find Images for Backgrounds
Your Own Images *only if a good photographer
Stock Photo Sites * read terms of use
PixaBay.com
Adobe Stock photo
BigStockPhoto.com
Image Creation Sites * Picmonkey, Canva
Creativity
Mixing the Words and the Images
Be Unique, Take Risks
Think outside the Lines Take a Chance on Layout Try something different ways BE DIFFERENT
No Right or Wrong
Websites/ Apps to help your Creative Genius
Canva - https://www.canva.com/
Quozio - http://quozio.com/
PicMonkey - http://www.picmonkey.com/
Phone Apps - Over
Photoshop – more technical
Putting it all Together!
Let’s Create … Watch for the Next Video!!
Anatomy of an Eye Catching Social Media Meme or Image
Content – the words
Size
Background
Font style and variety
Brand
Size
Images vary for optimal size based on the venue.
Some systems auto have them sized properly. CANVA DOES!
Links to best up to date options for image sizeshttp://sproutsocial.com/insights/social-media-image-sizes-guide/
http://www.socialmediaexaminer.com/social-media-image-sizes/
Background
Plain or image
Choose based on the content
Match to the content to add to the message
Use stock images with proper licenses
Font Variety
Mix and match
Enhance the words that are VIP
Make them stand out
Picmonkey works better for this
Brand
Add your name and website
Use capitals to stand out website if applicable
No underlines
No http://
Do this so wherever it is shared it can be traced back to you!
Content
Tips you use for social media Think Twitter size tidbits Give info to help people learn something Not questions Useful information to teach people
something
Q & AFor More Free Resources and
Tips visit …
www.PepperItMarketing.com
Followup Questions?Post them on Facebook and Kathy will Answer you!
www.Facebook.com/PepperItMarketing