welcome

Placing (multi)media in a new dimension

A research proposal to create an audiovisual amateur theatrical concept

content

• Introduction• The way to the theatrical format

- theoretical framework

- research question- hypothesis- method- time planning & budget

• Conclusion & Asking questions

introduction

• Creating a new form of media by integrating new media into an old medium (amateur theatrical play)

• Goal = making a format• Relevance = offering media

companies a profitable product

the way to the format

• Theory:- Preference for indigenous media (De Bens en de Smaele, 2001); link with amateur theatrical

- The concept is interesting for advertisers; homogenous target group (Vyncke, 2002) and full attention

- More attraction more profit

the way to the format

• Research question:

- “How can a audiovisual amateur theatrical format – as a new form – succesfully be integrated into (the old media form) amateur theatrical?”

the way to the format

• Hypothesis:

- Combining new media into old media will be recieved positively

- How this exactly can be done will be the question

the way to the format

• Method:- 4 steps:1) Explorative research about amateur theatrical2) Developing & taking off questionaires3) Make 3 versions & research (by asking questions and noise measuring4) Develop a concept

the way to the format

• Time planning & Budget:

- In total (1 + 2,5 + 5 + 2,5 =) 11 weeks of labour with 40 working hours in a week- € 20, - per hour + Extra costs = in total € 7980, -

Thanx for your attention!

• Conclusion:- The out of the research developed audiovisual amateur theatrical concept can function as a handle for (multi)media companies to develop a profitable product by choosing for a new media form

• Questions?