Post on 27-Dec-2015
A New Collaboration
• CDI and Meredith Corp. have joined together in a mutual program– CDI as Décoria– Meredith as Better Homes and Gardens (bhg.com)
• Products Offered – Blinds & Shades– Shutters– Drapery
BHG.com Mission and Audience
To super-serve the practical dreamer with the very best that Better Homes and Gardens has to offer. Fresh, achievable ideas, personalized inspiration, and clear how-to’s give her confidence to create a beautiful home, delicious food, and a gorgeous garden that make her proud.
Through the easy-to-navigate pages of BHG.com and its vibrant community, she is able to explore, plan, execute, and validate decisions she is making for her home and life.
Marketing for Leads
• 5,000,000 monthly impressions from:– bhg.com site visitors
• Slideshow “targeters”
– bhg.com email newsletters• Decorating (1.2 MM)• Home Improvement (800M)
– Buckslip subscription inserts (12M/wk.)– Search engine advertising
• Goal: 200 leads, 70 sales per month
Pricing and Payment Methods
• Pricing- New Sale Factors
- CDI website – Pricing, Product Pricing, décoria- Direct Connect
• Payment Methods- Visa, MasterCard, Discover, American Express
- 50/50 payment or in full- Checks
- 100% Payment Required
Paper Work Required
• décoria Contract• Preparing for Installation
– Window Covering– Drapery
• Installer Detail Sheet• Dealer Copy/Vendor Quote• Job Summary (Drapery Only)