Websites at the Next Level

Post on 27-Jan-2015

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Ever had that feeling there was something missing on your website, or something not quite right ... but you couldn’t put your finger on it? In addition to the seven essential elements, King describes ways to take your library’s web presence to the next level. Leave with lots of insights and ideas to improve your library’s website!

Transcript of Websites at the Next Level

Websitesat the

next leveldavid lee king | topeka & shawnee county public library | davidleeking.com

7 weird goals & 6

Hot Tips!

Hmm...

endresults

1.Customers want

something to read, watch, & listen to

when they visit the library

Not thereal goal

Not thereal goal

Not thereal goal

This is thereal goal

ebooksprovideebooks

flickr.com/photos/38314728@N08/4040927469

ebooks

you can’t get thisat the “real”

library!flickr.com/photos/38314728@N08/4040927469

create something

for them to do

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1.

2.Customers have questions, & ask at the library

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Awesome!

engage

answer Questions

2.

3.Customers need

to know thenormal stuff, too.

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provide basic info

provide basic info

provide basic info

provide basic info

3.tell people

the normal stuff

4.Websites need actual staff!

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library building

website = actual work

flickr.com/photos/laughingsquid/4117760291/

+ freetheme

website = real staff

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staff the website

4.

5.Goals!

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librarygoals

geekgoals

:-)You should

be here

blog posts

scheduled content

# of responses

check out analytics

5.create &

meet goals

reach beyondyour webbishboundaries

6.flickr.com/photos/39685654@N00/388012741

go where people gather

flickr.com/photos/beavis/2425374221/

tweetup, SMC, conference, event,

gathering

tweetup, SMC, conference, event, gathering

go where people gather

6.

mobile-friendly

7.

designmodo.com/responsive-design-examples/

brainstormfirst

7.be mobile friendly

6 hot tips to take your library website to the next level

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mobile again?

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Connectwith Content

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flickr.com/photos/31288116@N02/4008216690/

flickr.com/photos/smemon/5683575389/

Analyze &

Improve

Talk to your Customers

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EC=MCEvery Company is a Media Company

4why?RE:

1 2 3

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davidleeking.com

Thank You!